Kick Ass Content 101

We’ve heard it enough times so we thought the question deserves an adequate answer: How important is fresh content, anyways? Very. Here’s the scenario: You get readers to your site via your blog, Twitter, Facebook, LinkedIn, or perhaps, and more plausibly, a combination of them, but how do you keep them there? Ready? Kick-ass-content. Awesome, relevant material that keeps your readers interested and engaged enough that they’ll come back for more, and if you’re lucky, tell a friend or two in the process. Great, now how does one go about creating this kick ass content? Let’s start with the basics:

Don’t Write What Everyone Else Writes
If you want kick ass content, then write something kick ass. Don’t write what everyone else writes. That’s why everyone else gets the same results. Picture big, SEO friendly titles that drag your reader in, that engage. Think what inspires you, what inspires your business. This is the juice that kicks ass.

Classic
Please, for your business’ sake, don’t jump on the trend wagon. Trends go so fast in this swirling, online world that they’re gone before you click “post.” Stay ahead of the game. Be a thought leader, leave a trail and a link line. Write content on what works, on what people connect to, on what’s inspiring over the long run.

Quality
Well, of course the content quality will depend on your writing skill and time constraints, but do provide appropriate, informed and be well written content. Write like the authority that you are. If you’re still in the authority-development phase, research a bit more, and continue writing from authority perspective. Everyone‘s an “expert” out there these days; be prepared, but don’t be left behind.

Real
Understanding real people does require being real yourself. Empathize, anticipate and produce content that appeals on both rational and emotional levels. Hear them, see them, and write to them in a way that they can’t resist reading. Think about your content from a branding perspective where readers can identity so much with your brand that they begin to associate your business, and all of its kick ass content, with a position of expertise and authority on the subject. From there, you’ll know what to do….

Cheers,
The Savy Team