Posted by Shannon Sweetser

So, what kind of leverage does Inbound Marketing get you in comparison with Outbound Marketing? Well, let’s go back to those simple machines we were learning about in Physics.

Let’s say you had to raise a heavy box 3 feet. To do this, you have two choices. You can lift the box straight up in the air 3 feet. Or you could push it up an inclined plane 5 feet.  Though it would seem that inclined plane makes you do more work because it increases distance, really it’s using mechanical advantage to multiply force. Though you arrive at the same height, the extra work combined with mechanical advantage gives you leverage. It’s much easier to push a box on a solid surface than to just lift it.

Think about Inbound Marketing. Though you may get a whole lot of traffic to your site from buying enormous ppc advertising, it can’t last forever. Just like your body will get tired doing all that back breaking labor without an inclined plane, your marketing budget will eventually tire out, too.

Inbound Marketing Multiplies the Force of Your Marketing Efforts.

When you use simple inbound marketing tactics in combination, it builds a powerful Inbound Marketing machine.  If you write one fantastic blog article, it simplifies your marketing efforts. People link to that blog article, increasing your search rankings. That article then spreads to the social mediasphere, which connects you to more people who will link to and share your article.  If the article has a lot of links, it will start getting found more easily in Google for keywords that are important to your prospect.

Though you may have spent more time creating your blog, coming up with a concept for your article, and writing it, you actually created more force using your Inbound Marketing machine to complete your goal and you did it without breaking your budgets back.