http://savyagency.com/blog Just another WordPress weblog Wed, 10 Mar 2010 00:17:20 +0000 http://backend.userland.com/rss092 en As of December 09 online social activity of consumers around the world was at an 82% increase in time spent on social networking from the year prior. On average, users spent more than five and a half hours a day on networks such as Facebook and Twitter. So what does ... http://savyagency.com/blog/2010/03/its-the-relationship-stupid/ Source: Brian Solis 10 Steps for Optimizing Your Brand for Social Search 1. Modernize and socialize your site to complement the experience visitors expect in 2010 2. Optimize the site and all social objects for traditional, social, and real-time search 3. Create meaningful and personable social profiles where consumers are active today (pay ... http://savyagency.com/blog/2010/03/optimizing-your-brand-for-social-search/    Guest Post by Ivana Taylor, Third Force How do you feel about new software applications or new ways of doing business? Are you eager to try something new or do you prefer the tried and true? Sometimes I feel like I’m the only person in the world who hasn’t complained about ... http://savyagency.com/blog/2010/02/5-must-have-integrated-marketing-applications/ Guest post by: By Chris Garrett Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter’s secret weapon. The big question is this: How can we get more of that lovely attention we crave? As my recent poll shows, generating incoming traffic is ... http://savyagency.com/blog/2010/02/how-to-drive-easy-targeted-traffic-with-twitter/ Posted by Shannon Sweetser So, what kind of leverage does Inbound Marketing get you in comparison with Outbound Marketing? Well, let's go back to those simple machines we were learning about in Physics. Let's say you had to raise a heavy box 3 feet. To do this, you have two choices. You ... http://savyagency.com/blog/2010/01/the-leverage-of-inbound-versus-outbound-marketing/ Guest post from Todd @SHIFT Communications While the RFP process for PR agencies was relatively straightforward for the past 50 years, in the next 3 – 5 years agencies like will need to suss out their proper role on a client-by-client basis: Some clients will want a traditional Media Relations firm … ... http://savyagency.com/blog/2010/01/pr-agencies-reshift-focus-from-traditional-media-relations-to-social-media-speciality-shops/ "Advertising is shifting from being the foundation of a corporate marketing strategy to a catalyst that feeds owned media and creates earned media.” - Sean Corcoran, Forrester Research   Advertising now comes after the corporation has created an ecosystem for its owned media channels (e.g., a blog, a Twitter handle, a Facebook ... http://savyagency.com/blog/2010/01/the-evolving-definition-of-the-role-of-paid-media-advertising/   Ask anybody why they use Facebook, and most people will respond with reasons like staying in touch with friends, or being able to share pictures. Rarely does one’s professional life ever get mentioned when describing the social network. When it comes to business networking, LinkedIn tends to take all the ... http://savyagency.com/blog/2010/01/how-to-use-facebook-for-professional-networking/    Guest Post by the Society of New Communications Research What Companies Need to Do: - Don’t over-engineer brand stories –but companies must facilitate and manage - Must position but the brand story will develop organically based on customer feedback - New technologies facilitate these exchanges now in ways that are effective and viral - Companies ... http://savyagency.com/blog/2010/01/the-customer-as-co-author-and-co-creator-of-the-brand/   Guest Post by Brenna Ehrlich | Mashable It’s a new year, which means it’s time to make resolutions, take on fresh challenges, learn new things and change our lives for the better. Perhaps you want to lose 10 pounds, travel more, or get the job you really want? Mashable has been building a ... http://savyagency.com/blog/2010/01/40-how-to-guides-from-implementing-a-social-media-strategy-to-building-your-personal-brand-on-twitter/