Guest Post by Ivana Taylor, Third Force
How do you feel about new software applications or new ways of doing business? Are you eager to try something new or do you prefer the tried and true? Sometimes I feel like I’m the only person in the world who hasn’t complained about Vista or the new user interface of Office 2007. I love to see how art and engineering come together to make computing fun and easy.
This is why I’ve decided to examine 5 up-and-coming applications – and how to turn them …
Guest post by: By Chris Garrett
Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter’s secret weapon. The big question is this: How can we get more of that lovely attention we crave?
As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:
■Attention, engagement, conversation and recognition
■Spreading your message far and wide
■Prospects and subscriber opt-ins
■Customers, increased sales and leads
■Media and interviews, which lead to more attention
… and last …
Posted by Shannon Sweetser
So, what kind of leverage does Inbound Marketing get you in comparison with Outbound Marketing? Well, let’s go back to those simple machines we were learning about in Physics.
Let’s say you had to raise a heavy box 3 feet. To do this, you have two choices. You can lift the box straight up in the air 3 feet. Or you could push it up an inclined plane 5 feet. Though it would seem that inclined plane makes you do more work because it increases distance, really it’s …
Guest post from Todd @SHIFT Communications
While the RFP process for PR agencies was relatively straightforward for the past 50 years, in the next 3 – 5 years agencies like will need to suss out their proper role on a client-by-client basis:
Some clients will want a traditional Media Relations firm … Some will want a Social Media specialty shop … Some will want Content Creation (video, microsites, iPhone and Facebook apps) … And smart clients will desire a hybrid model that incorporates all of the above – yet which could also …
“Advertising is shifting from being the foundation of a corporate marketing strategy to a catalyst that feeds owned media and creates earned media.” – Sean Corcoran, Forrester Research
Advertising now comes after the corporation has created an ecosystem for its owned media channels (e.g., a blog, a Twitter handle, a Facebook Fan Page).
Advertising now comes after the corporation has an established rapport with its fan base, bloggers, and traditional media contacts.
Advertising now comes after relationships.
Tellingly, the “Challenges” that Sean Corcoran points out regarding paid media — “clutter, declining response rates and poor …
