Why do today’s companies use social media? Well, the initial response is to drive sales, right? Yes and no. If that’s the objective, the quality of your social engagement won’t go very far. The objective is engagement, interactivity, transparency, and creating an inbound marketing space that allows your customers to come and go as and when they choose, on their time, and creating a brand they know and trust. And yes, in the end, supporting your bottom line.
A recent digital readiness report states 18% of marketing decision makers have no …

Facebook- Facebook is great for promoting events and joining groups to share your brand, ideas and products to those interested in your industry. One of the main characteristics of Facebook is leveraging the news feed feature. You can post to all of your profiles at one time, including Facebook, from Ping.fm.
LinkedIn- There are many features on LinkedIn such as the ability to announce your website or service, drive readers to blog posts, answer others’ questions on LinkedIn Answers and research potential clients or colleagues. There is no nofollow on LinkedIn …

Like creating anything without a plan, creating a website with little or no strategy doesn’t work. Since I come from a background in lean, I find that utilizing the principals of lean in the design process helps both the client and designer achieve optimum results, while paving the path for a happy client-designer relationship.

It’s simple: the key to social media is getting involved in “the conversation”. Here are some numbers to illustrate the point:
Yahoo! News receives 44 million visitors per month. YouTube garners 70 million visitors per month. CNN.com experiences 28 million visitors per month. Facebook has 132-million visitors per month. MySpace has approximately 118-million visitors per month
What makes social media different from traditional media outlets such as trade pubs, newspapers,TV and radio, is the interactions between people as they engage in collective conversations about unique and meaningful content.
In traditional marketing, the product …

Brands are used to identify and distinguish goods sold or manufactured from one individual from another.
Brands create trust and attachments, and as a result, they create relationships with your product or service.

Now, why do we bother branding or rebranding, what’s the big idea?
Q: Who knows the three common components brands contain?
A: Brand’s are functional, comparative and emotional.
Why is this? Well, people buy products they know and trust.
-When your customers are familiar with your brand and what it represents, the sales process is easier and the decision making on their part …