Source: Brian Solis
10 Steps for Optimizing Your Brand for Social Search
1. Modernize and socialize your site to complement the experience visitors expect in 2010
2. Optimize the site and all social objects for traditional, social, and real-time search
3. Create meaningful and personable social profiles where consumers are active today (pay attention to where they will be tomorrow as well)
4. Establish an editorial calendar to produce and distribute relevant content for every network with cadence
5. Add social connectivity to the home site to facilitate maximum engagement (Facebook, Twitter, LinkedIn, MySpace, Google, …

Brands are used to identify and distinguish goods sold or manufactured from one individual from another.
Brands create trust and attachments, and as a result, they create relationships with your product or service.

Now, why do we bother branding or rebranding, what’s the big idea?
Q: Who knows the three common components brands contain?
A: Brand’s are functional, comparative and emotional.
Why is this? Well, people buy products they know and trust.
-When your customers are familiar with your brand and what it represents, the sales process is easier and the decision making on their part …