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Communications and Social Media, Search Marketing »

[12 Jan 2010 | No Comment | ]

Posted by Shannon Sweetser
So, what kind of leverage does Inbound Marketing get you in comparison with Outbound Marketing? Well, let’s go back to those simple machines we were learning about in Physics.
Let’s say you had to raise a heavy box 3 feet. To do this, you have two choices. You can lift the box straight up in the air 3 feet. Or you could push it up an inclined plane 5 feet.  Though it would seem that inclined plane makes you do more work because it increases distance, really it’s …

Communications and Social Media, Search Marketing »

[27 Dec 2009 | One Comment | ]

Guest post by Samuel Axon | Mashable
Web technology and social media change radically from month to month, so it’s difficult to make predictions about what The Next Big Thing is, but you can be confident that the real-time web will get bigger and more essential in 2010. It came to a head in 2009, though, and this year’s applications can give you some idea of what to expect after the New Year.
Twitter’s influence and prominence in the growth of the real-time web goes without saying, but even if it’s the flagship, …

Search Marketing »

[21 Jul 2009 | No Comment | ]

Yes, content is king, but good content is only part of the equation. If your content isn’t written in a way that is readable, informative and search-friendly, there is a good chance your content won’t be found. Have fun with it, think like an expert, and an engine, when writing your copy, and when you’re ready for a hand, give us a call, we’ll get you there.