To really optimize your search engine strategy, you need to think differently about your search marketing and what will really make an impact. Here are five tips for how to get great search results in unexpected ways:

Use search language instead of keywords. For the longest time, search engine optimization advice has been heavily focused on keywords – use them often and you will be able to capture people through search. The only problem with this logic is that people have been moving away from using single keywords and towards using …

“Oh I know,” I told my client this afternoon. “Many of the big brands really have no idea, and the reality is SEO strategy depends on who’s doing it, their knowledge or lack thereof of what’s most effective, and newest strategies. Yes, longtail is where to put the majority of your eggs (if this were your basket =). Do you recall when we were discussing the long and short without calling it that, and you were saying ‘.. but very specific/niche audiences are going to be searching for that’, and …

 
The Blog – SEO Equation
 
It goes without saying that search engine optimization is just as important for blogs as it is for websites. However, fortunately, blogs integrate software that pings search engines to inform them of new content, and consequently, blogs are usually crawled a lot more often than a static site.
In this section, we’ll discuss some of the important considerations you must make when choosing a blog platform for SEO and tools that will make SEO much easier. You’ll also learn a little more about how to create content …

Posted by Shannon Sweetser
So, what kind of leverage does Inbound Marketing get you in comparison with Outbound Marketing? Well, let’s go back to those simple machines we were learning about in Physics.
Let’s say you had to raise a heavy box 3 feet. To do this, you have two choices. You can lift the box straight up in the air 3 feet. Or you could push it up an inclined plane 5 feet.  Though it would seem that inclined plane makes you do more work because it increases distance, really it’s …

Guest post by Samuel Axon | Mashable
Web technology and social media change radically from month to month, so it’s difficult to make predictions about what The Next Big Thing is, but you can be confident that the real-time web will get bigger and more essential in 2010. It came to a head in 2009, though, and this year’s applications can give you some idea of what to expect after the New Year.
Twitter’s influence and prominence in the growth of the real-time web goes without saying, but even if it’s the flagship, …

Yes, content is king, but good content is only part of the equation. If your content isn’t written in a way that is readable, informative and search-friendly, there is a good chance your content won’t be found. Have fun with it, think like an expert, and an engine, when writing your copy, and when you’re ready for a hand, give us a call, we’ll get you there.