Savy Agency: Industry Press
How to Stand Out in an “Overloaded” Culture
There are an increasing number of products and services available today, accompanied by an increase in brand communication “noise”. With so many options available to consumers, how do you choose the best marketing tools to … Read More
Web Content with Juice | 6 Steps to Writing Better Copy
Optimizing your onsite content to your offsite content, yet still keeping your readers engaged in your brand, is a win-win strategy for optimizing your pages. Read More
Blog Naked | What blogging means and why do it with your clothes off
Sure, social media is evolving. Some say it’s dying while others still own it. It’s natural for technology to change, as some channels become more in vogue while others fade out of existence. The one … Read More
What’s an Integrated Marketing Campaign | Ask Coke and Ogilvy, it’s “what works”
I had a NY client ask me yesterday what’s integrated marketing and how does it differ from them just running a few print ads and waiting to see if that works. This was a new … Read More
B2C Marketing and the Power of the Social Customer
Today’s online customer wants right now. They want relevancy. They want you to be where they are and when they’re there. They want you to answer, to listen, to help and to provide incentives. They … Read More
Facebook | A Shift from Static Brands to Shareable Experiences
There was a recent question on our Facebook wall regarding how to ensure a Facebook fanpage is being seen by followers, and why some pages show up more than others. Also, if it’s even worthwhile … Read More
Building W3C Compliant Websites
Building Websites to W3C Standards Web standards is the new buzz phrase on the web. What are web standards? Web standards are basically the use of correct web coding standards as laid out by the … Read More
Getting Involved in The Social Media Conversation
It’s simple: the key to social media is getting involved in “the conversation”. Here are some numbers to illustrate the point: Yahoo! News receives 44 million visitors per month. YouTube garners over 70 million visitors … Read More
Creating Valuable Social Relationships | Getting to the like behind the ‘like’
As business leaders, we face new challenges. We’re not quite sure how or why to implement the lessons and promises of social media into what we’re already doing, nor do we understand how to experiment with it in ways that are beneficial. Further, we’re faced the challenge of creating relationships that are meaningful to the brands we’ve built or manage. Read More
Getting Your Customers to Listen and Engage (Part Two)
Experienced business owners and successful marketers understand that their communications and content must be relevant to the consumer for there to be any type of recognition or engagement. Until recently, content consisted of whitepapes, articles, … Read More