Objective
Sheila Walty, a Licensed Clinical Social Worker, PeopleMap trainer and master’s level counselor and executive coach with over 20 years helping people optimize their life and business, approached Savy searching for a way to better connect with her existing clients and attract new clients in the coaching and performance area of her business. Her business, “Live Life on Purpose”, was stable, however she wasn’t reaching the corporate audience she knew her business coaching programs would benefit. She had been in business for years, and knew it was time to enhance her brand’s positioning to provide a stronger and cleaner appearance and messaging.
Solution
Savy worked with Sheila to revise the positioning of her business. Through Savy’s BrandDiscovery process, the business name was changed from Live Life on Purpose to Create Change, and the brand collateral and core messaging was revised to speak to a larger client base and reach the corporate client her existing brand was failing to reach. The outcome included developing the new name and logo, redesigning the collateral including business cards, website and digital materials such as intake forms and PowerPoints, and rewriting her business and product copy.
Positioning | “Create Change | Strategic Coaching for the Future”
Website launching soon.