What is a Digital Marketing Agency?

by | Apr 17, 2014

First off, what is a digital marketing agency?

We believe that to make it in today’s environment, businesses need to move from “us-think” to “customer-think”. This is what a digital marketing agency will help you do. It implies a customer-centric model that forces businesses to shift the way they look at their marketing. And it means where “push” marketing used to be what worked (such as when the recipient has not actively sought the message), we shift to “pull” marketing, or inbound marketing, where customers are searching out their own need or solution to a specific problem.

The businesses that win in converting these users to customers will help them meet a specific need or engage in an experience with their company. At Savy, we provide helpful information on websites, blogs, audio and video, and all digital devices, ready to be found when recipients are actively seeking out the message. This is some of what a digital marketing agency does. And, we incorporate the use of traditional marketing when and where necessary.

Now, what is digital marketing?

As the internet has drastically altered the way information is shared, digital marketing incorporates the use of all digital devices, such as desktops, laptops, mobile devices, and tablets to engage with technology mediums such we websites, email, web apps and social media. So, digital marketing uses several channels to create strategies that are fully integrated (what’s an integrated marketing campaign?) to support and leverage the strengths of these channels.

So, pull marketing is what I do now, right? Yes. Why is that again?

“The old, traditional and interruption-based “push” marketing just doesn’t work that well on it’s own any longer.”

Users are now educated with the use of digital media. They know that they can search out what they want when they want it. Accordingly, they have control of their friends, their news, their feeds and their broadcasts. And what’s more, even their news on Huff Post and Fox can be tailored to their interests. This means that the modern consumer isn’t that interested in you smacking them over the head with your prefab marketing messages when they’re not interested in hearing them.

3 digital marketing trends a digital marketing agency can help with:

    1. Content Marketing.
      Content is one of my passions. And it’s vital to success online nowadays. But this content can’t be stale, can’t be copied and absolutely cannot read like something out of your freshman college business course. The content that you create for your business should be fresh, engaging, informative and unique. By consistently creating valuable content (think industry information that provides both insight and entertainment) through channels available to them and used by potential customers, companies establish authority and trust with consumers.
    2. Image-Rich Content.
      Consumers have less and less time. And they have more things to distract them online. So it’s even more important to not only provide great content but to provide content that’s easy to digest. Part of this includes using engaging images and infographics – which are just images with a minimal amount of text explain a topic and provide statistic information in an easy-to-digest format.
    3. Mobile Content.
      As per Forbes, 87% of connected device sales by 2017 will be tablets and smartphones, mobile content, including fully responsive websites, mobile sites, apps and tools that provide an optimum experience to mobile users will be more in demand. And as users of the web become more common with enhanced mobile experiences, those companies that lack here will likely be surpassed by their competitors.

 

So as always, have fun out there. Let us know if we missed anything or if you’re looking for digital marketing companies as your next partner.
– Cheers! Christina