by Brenda Taulbee | May 25, 2021 | Blog
Thirty years ago, most of us couldn’t have imagined a world where we’d walk around with tiny, high-speed computers in our pockets. Today, most of us can’t imagine a world without them. There’s no denying that mobile technology and smart devices have redefined...
by Brenda Taulbee | Mar 26, 2021 | Blog
It’s a digital world, and we’re surrounded by content 24/7, 365. And, for the most part, this content helps us get shit done. We pause our doom scrolling to read an inspirational self-help post, hardly noticing that it’s promoted content. We watch video tutorials to...
by Brenda Taulbee | Mar 12, 2021 | Blog
Loyalty programs that reward repeat business with point programs and other freebies are common. Whether it’s a “Buy-10-Get-1” punchard or a post-purchase discount code for your next shopping trip, they’ve blended seamlessly into our consumer lives. But can programs...
by Brenda Taulbee | Jan 28, 2021 | Blog
Think about the websites you visit regularly. The brands you support and the products you choose to keep around the house or the office. What do they all have in common? Our guess: they’ve figured out how to leverage the user experience to keep you coming back. Are...
by Brenda Taulbee | Jan 20, 2021 | Blog
Scrolling through Amazon or strolling down an actual aisle— packaging design affects our purchasing decisions. Packaging isn’t just a vehicle that gets products safely from store to home, it’s part of the product experience. And thoughtful packaging is one more...
