What is Google Posts | Post for Best Practices

What is Google Posts | Post for Best Practices

You may have already heard the buzz. Google has recently launched Google Posts for businesses. Google entered into the post arena by initially allowing high profile entities to post directly on search to drive site traffic, and at the end of June, opened it up to the...
Readability Score | Weaving Stories for the Web

Readability Score | Weaving Stories for the Web

Your headlines are gripping. Your grammar is great. Your content is helpful. So why aren’t your readers, well, reading? The answer is simple: you need to format your content for the web. Did you like that lead in? Yoast didn’t. In fact, it dropped my readability...
Google Fred Update for Agencies

Google Fred Update for Agencies

Every now and again, an algorithm update comes along to shake up our reports. On March 8th, Google quietly rolled out the loosely-confirmed Fred algorithm update. According to industry reports, sites affected by Fred saw drops in traffic of 90% (yes, ninety percent)...

Behind the Scenes of a Commercial Shoot

  Many of us see TV commercials, especially during big events like the Superbowl, and chuckle or smile — especially if they’re done right. We wanted to give you a behind the scenes look into the preparation and filming of a commercial branding shoot this...