Using Online Advertising and PPC for Startups

Using Online Advertising and PPC for Startups

Online advertising includes paid search or PPC and paid media, which involves targeted, paid placement of ads or content, and is an essential part of any communications strategy, particularly useful for startups. Paid search may include the use of sponsored content,...
Data Doesn’t Sell, Stories Do. Just Ask Nike.

Data Doesn’t Sell, Stories Do. Just Ask Nike.

Presenting your audience with the features and benefits of your service is no longer enough to persuade them. In today’s world, businesses have myriad options for reaching potential consumers and sharing their commodities. However, we’re also competing with hundreds...
Branded Content: Build it Right and They Will Come

Branded Content: Build it Right and They Will Come

So far, 2018 research paints an even prettier picture than the last couple of years for branded content. 62% report that their content marketing programs are much more successful compared to even last year, however, all report that those who’ve been at their content...