We’re picking up our “Metrics Explained” series with a new topic: how Google Analytics 4, G4, is impacting common metrics like CTR, users, and sessions. One of the most significant changes is how click-through rates are now presented more broadly in the...
Everyone is talking about it. Open AI’s language tool called ChatGPT is turning heads in more than one industry, especially marketing. Why? Well, it’s great at writing— really great. And while we’re familiar with AI in the form of self-driving cars,...
A Series on SEO Fundamentals Begins Focused on How to Increase Organic Traffic Organic traffic is the gold standard for gaining a competitive edge in the marketplace. And there’s no better place to start in our three-part series on SEO metrics than with how to...
Few worlds change as rapidly as digital marketing. And with so many channels and platforms to put your message on, it’s tricky to find out how to move the needle for your business. Maybe you’ve trial-and-errored things: a little Facebook campaign here, a little print...
It’s a question that pops up in marketers’ minds far and wide at least a few times a year: is the marketing funnel, as we know it, dead? The digital revolution has transformed the buyer’s journey so profoundly that there’s no “typical” journey from...
Our process is simple and unique. We enjoy making better stories and changing the way they’re told. Sometimes we use motion. Because we all like a story that evolves. Sometimes this involves drones and filmmakers to tell stories that couldn’t previously be told.
As a local, full-service digital marketing agency with 7 Google certifications and 10 years in Bend, we’re well-positioned to achieve your goals.
