How To Make User Experience Your Most Valuable Brand Asset

How To Make User Experience Your Most Valuable Brand Asset

Think about the websites you visit regularly. The brands you support and the products you choose to keep around the house or the office. What do they all have in common? Our guess: they’ve figured out how to leverage the user experience to keep you coming back.  Are...

Branding Agencies, 230, and Free Speech

Branding Agencies, 230, and Free Speech

Parler's recent shutdown shows how much free speech protections are in the hands of technology. On January 9, Apple and Google removed Parler from the App Store and Android's Marketplace. This move prevented new users from downloading the app. The following day,...

Navigating Your 2020 End-of-Year Holiday Marketing Strategy

Navigating Your 2020 End-of-Year Holiday Marketing Strategy

It’s that time of year again. Mariah Carey has climbed out of 1994 and back into the Top 40. You can’t get away from the sound of jingling bells, and everything on the menu comes with a side of “Christmas Cheer.” Whether you love it or loathe it, there’s no denying...

Before Seeking Out a Web Developer, Do This

Before Seeking Out a Web Developer, Do This

Developing a new website is like renovating your house. It’s easy to get excited and jump ahead to the fun parts. But for your website to be successful, you need to start with the foundation. In other words, why are you developing this website? What’s the plan?...

Product Branding: What It Is and How to Do It Right

Product Branding: What It Is and How to Do It Right

We’re gonna ask you to do something a little different. Take a beat to think about the products in your bathroom. No, seriously. Envision your face wash, toothpaste, deodorant, and shampoo. Consider the packaging—how the colors, logos, package shapes, and even...

What 2020 SEO Trends Should Your Brand Invest In?

What 2020 SEO Trends Should Your Brand Invest In?

We’ll admit it: we’re SEO nerds. We love to follow best practices, play with optimization, and test out content that will hit the mark for your brand. And because we keep our finger on the industry pulse, we also love to follow the latest SEO trends that can get your...

Keep Your B2B Marketing Fresh in 2020

Keep Your B2B Marketing Fresh in 2020

Since we talked about direct to consumer brands in our last blog, it only follows that we now talk about business-to-business or b2b marketing this time. If you live, breathe, and market in this category, you should be planning how to keep things fresh and optimized...

What We Can Learn From D2C Brands Like Chewy

What We Can Learn From D2C Brands Like Chewy

In a consumer world that has become increasingly digitally-focused, direct-to-consumer brands are leading the pack. Brands like Chewy, Casper, and Hello Fresh are great case studies in what it means to reach those who want to purchase from you directly. So what can we...

Optimizing the Customer Experience At Every Touchpoint

Optimizing the Customer Experience At Every Touchpoint

If we’ve said it once, we’ve said it a thousand times, brands today must go beyond traditional thinking and marketing. And at the top of this out-of-bounds thinking requirement is optimizing the customer experience. At every touchpoint, at every purchase, and every...

Lifestyle Marketing: What It Means and How to Do It

Lifestyle Marketing: What It Means and How to Do It

Close your eyes and think of your favorite brand. Maybe it’s that athletic company that’s inspired you since you were a kid. Or maybe it’s that makeup brand that you’ve purchased religiously since high school. Chances are if you thought of a brand you’re attached to,...

How Custom Home Builders Can Set Their Brand Apart

How Custom Home Builders Can Set Their Brand Apart

Branding is an art form. It is fluid, multi-faceted, and sometimes fickle. And while some foundational principles remain true across all brands, you should always do research and adapt for your particular brand’s market. Marketers for custom home builders are one...

Marketing with an Environmental Impact Mindset

Marketing with an Environmental Impact Mindset

If you’ve taken in any news in the last twenty years, then you are no stranger to the concept of minding your environmental impact. For brands, assessing their impact and going green can sometimes mean the difference between loyal followers and unhappy consumers. But...

Marketing in the reset: COVID-19, health crises, and more

Marketing in the reset: COVID-19, health crises, and more

10-min 10-sec read, by Christina Brown In a short period, human and market behavior has undergone massive changes due to the rapid onset of COVID-19, or coronavirus. From running out of stock on staples to the closure of schools to cancellations of major international...

COVID-19 Update: Even Google is Quiet

COVID-19 Update: Even Google is Quiet

First of all, I and the entire Savy Agency team hope you and your loved ones are well. As you know, a global health crisis is impacting every single one of us. Our lives, our jobs, our kids' schooling, our economy—our 12-month projections—are at a halt, except for...

How Google’s Guaranteed Ads Might Impact Your Brand

How Google’s Guaranteed Ads Might Impact Your Brand

Few things in the SEO space are stagnant. It seems as if once one system becomes the standard, another takes its place. Before, it was Google AdWords shaking up the industry. Now, it’s Google Guaranteed ads.  So, what gives? Is this new system going to disrupt your...