Structured Data, Schema Markup, and Why It Matters

Structured Data, Schema Markup, and Why It Matters

Imagine trying to learn a new language without studying its vocabulary. Worse yet: what if there was no way to study its vocabulary? You might be able to memorize specific phrases to achieve certain results, but would you understand what you were saying? Would you be...

Exploring Voice Search SEO: What You Need to Know

Exploring Voice Search SEO: What You Need to Know

“Can you imagine a future with no websites?” This is the question introduced by David Bain, Founder and Host of Digital Marketing Radio, as part of a 2018 panel for SEMRush. For those of us who came up during the dot com boom, the knee jerk answer is a resounding no....

Why Does Your Site Need a High-Quality Backlink Strategy?

Why Does Your Site Need a High-Quality Backlink Strategy?

Every time you type a keyword or phrase into your search bar, you set off a complicated behind-the-scenes sequence of events that ends with your search engine results page (SERP). In less than ½ a second, search engines like Google analyze your phrase, compare it to...

User Generated Content: What It Is and Why It Works

User Generated Content: What It Is and Why It Works

"The secret to the campaign’s success was that it required participation from millions of people around the world. "  In 2012 Pete Frates, a lifelong athlete and previous professional baseball player in Europe, was diagnosed with ALS. He was 27 years old. ALS, also...

The Top Reasons Marketing Firms Need More Storytelling

The Top Reasons Marketing Firms Need More Storytelling

"The golden key to more effective marketing: skillful storytelling." We all have that one friend. You know, the one who turns even the most mind-numbing story (laundry day, or a trip to the grocery store, for example) into a humorous, memorable saga. That friend takes...

Traditional Advertising Firms vs. Digital Advertising Firms

Traditional Advertising Firms vs. Digital Advertising Firms

Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody...

Brand Disruption Isn’t All About Your Product

Brand Disruption Isn’t All About Your Product

Disruptive innovation isn’t a new concept. In fact, brand disruption is such a modern-day mainstay that, in many ways, it has become our singular goal. But as more and more companies compete to create the most revolutionary product, other opportunities for brand...

The Pre-Launch Website Checklist Your Startup Needs

The Pre-Launch Website Checklist Your Startup Needs

An effective website is the single most useful tool for any startup. I want to emphasize the word effective here. Not eye catching or aesthetically pleasing or cutting-edge. Effective. Successful. Useful. So how do you design a website that works as good as it looks?...

Increase Domain Authority Like a Boss

Increase Domain Authority Like a Boss

If websites were human, and you asked them what they wanted from their world, the answer would likely be for people to visit them more often. Every website wants to be seen the most, heard the loudest, and be the answer to people’s needs. There’s a lot that goes into...

How to Work with a Google Partner for Search Success

How to Work with a Google Partner for Search Success

Savy is a Google Partner, we’ve done all of the legwork to earn this badge and can’t wait to help you — and your Google Ads be successful. Google Partner Requirements Let's define what a Google Partner is. First, companies must qualify for Google Partner status. This...

Why Your Brand Needs a UX Writer This Year

Why Your Brand Needs a UX Writer This Year

User experience is where it’s at. User intent with a search query is Google’s top priority as a search engine, and user interactions across websites are a significant ranking factor for SEO. Many factors determine search ranking. These include web traffic, how long a...

Four Essential Marketing Strategies for Startups

Four Essential Marketing Strategies for Startups

You’ve poured your time, energy, and capital into a startup. So it’s easy to feel like you’ve already done the hard part: dreaming up the product or service that’s going to set you apart from the competition. But how do you make sure other people, especially your...

Top SEO Companies Know How to Get Your Business Going

Top SEO Companies Know How to Get Your Business Going

If you’re a business owner, you’ve likely been told you need to blog. And while there are the obvious reasons for a business to blog, like connecting with your audience and having a platform to communicate with your customers, there are also technical reasons, that...

Does an SEO Keyword Need to Be Exact? Yes and No

Does an SEO Keyword Need to Be Exact? Yes and No

As a digital agency, our clients often ask about exact SEO keywords. When performing keyword research, we find that the search terms users use are often jumbled, sometimes misspelled, and aren’t always clear. Let’s face it, we don’t always think through our search...

Create a Successful Brand Story

Create a Successful Brand Story

If you’re an entrepreneur, marketing director, or business owner thriving in the Information Age, odds are pretty good you’ve put time and consideration into your brand presence. You’ve painstakingly crafted your logo. You've poured your heart into a unique mission...

What is Programmatic Advertising and Native Advertising?

What is Programmatic Advertising and Native Advertising?

Pop-ups and pre-rolls are unwelcome interruptions, where native advertising — when done right — is a welcomed piece of time-worthy content. The way we advertise is constantly changing. With consumers completely saturated with current advertising messages, it's no...

What We Can Expect from Organic SEO in 2019

What We Can Expect from Organic SEO in 2019

2019 is upon us, and as digital marketers, we know it will bring changes. Even though things move fast in our world, we stay up-to-date so that we can carry our clients into the new year anticipating these changes. Like most digital content writers, I rely on Yoast to...

The Marketing Agency of the Future

The Marketing Agency of the Future

The marketing agency of the future won’t be about conference rooms with little coffee presses, or who has the best selection of Pellegrino on the table at meeting time. The marketing agency of the future will be about integrating technology, consumer wants, data, and...

Can Cannabis Companies Advertise on Google?

Can Cannabis Companies Advertise on Google?

Red, White, and Green? Canada legalized weed, and the United States is slowly voting yes in some significant states. Michigan just became the tenth state to legalize medical and recreational marijuana, which makes it the first Midwestern state to legalize the plant....

What Visual Search Means for Your Brand

What Visual Search Means for Your Brand

3-minute read | Visual search is nothing new in 2018. How often do you type something into Google and click Images rather than News, Videos, or even Shopping? I know I do. We live in an image-driven, visual world. So it makes sense that many brands utilize visual...

The Future of AI Marketing: How Small Businesses Can Harness It

The Future of AI Marketing: How Small Businesses Can Harness It

3-minute read time | Small businesses may not think they need to worry about the way artificial intelligence, or AI, is becoming more prevalent in our daily lives. Not staying on top of advancements in technology would be a mistake though, as it will be harder and...

Hello! My Name Is | How a Brand Naming Agency Can Help

Hello! My Name Is | How a Brand Naming Agency Can Help

4-minute read | Deciding your company’s name is an important step, and it might be the most difficult. When you think about all your business encompasses, it can be overwhelming to fit its identity into one or two words. We suggest turning to a brand naming agency to...

Web Designers: Design For Your Audience

Web Designers: Design For Your Audience

It can seem challenging to stay current in our ever-changing world, but by designing for your audience, web designers can help attract the right viewers. When brands deeply understand their audience, they can create websites users want to visit and interact with. Know...

Medical Marketing in Bend OR

Medical Marketing in Bend OR

Savy Agency has 12 years under one roof together. During that time we've provided our medical clients medical marketing in Bend, Oregon, Santa Barbara, CA, and around the world. Medical Marketing in Bend OR and Santa Barbara CA. Because Brands, and Integrity, Matter....

Using Data Insights to Tell Better Stories

Using Data Insights to Tell Better Stories

If history were taught in the form of stories, it would never be forgotten — R Kipling. The same is true for data. Today's brands are beginning to understand that their content will only be remembered if done right — at the right time and in the right format. These...

The Importance of Ethical Marketing in Your Website

The Importance of Ethical Marketing in Your Website

Ethics in business in this day and age can mean the difference between success and failure. Consumers are looking to businesses for more transparency and will respond to those that reflect their own values. Companies need to be conscious of the messages they are...

Cannabis Branding 2018: Lessons from the Field

Cannabis Branding 2018: Lessons from the Field

The cannabis industry, and cannabis branding, is no longer an underworld. With numerous states legalizing the stuff, the industry, while still flushing out supply-side overgrowth, indicates a continued competitive environment, and with it, the need to carve a position...

Marketing Agency on Blockchain and Web 3.0

Marketing Agency on Blockchain and Web 3.0

Ever wondered what happens to the data you share on social media, or through emails or comments? Once you signup for websites, or providers like Google or Facebook, you give up ownership of your data. That data gets tracked by engines and providers continuously. What...

Marketing Agency or Content Studio: L’Oreal’s Move

Marketing Agency or Content Studio: L’Oreal’s Move

Good content is always in demand. In fact, the creation of content is moving at a record-breaking pace, and markets are consuming the media faster than ever. It has been estimated that content marketing worldwide will increase by 16% annually through 2021. With the...

Digital Transparency in Paid Advertising

Digital Transparency in Paid Advertising

Digital transparency has become an issue on everyone's radar. It's one that affects all sides of the coin, and if the subject doesn't stay front and center, it will persist and become a problem that's unavoidable over the long term. While transparency in paid...

Agile Marketing: Why it’s more than a buzzword

Agile Marketing: Why it’s more than a buzzword

Social media boasts massive numbers, both in terms of users and advertisers. Facebook has 2.2 billion users globally and more than 6 million advertisers, making it the most diverse platform for ad and audience. Instagram has 800 million users, and is the next shiny...

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