Why Does Your Site Need a High-Quality Backlink Strategy?

Why Does Your Site Need a High-Quality Backlink Strategy?

Every time you type a keyword or phrase into your search bar, you set off a complicated behind-the-scenes sequence of events that ends with your search engine results page (SERP). In less than ½ a second, search engines like Google analyze your phrase, compare it to...

User Generated Content: What It Is and Why It Works

User Generated Content: What It Is and Why It Works

"The secret to the campaign’s success was that it required participation from millions of people around the world. "  In 2012 Pete Frates, a lifelong athlete and previous professional baseball player in Europe, was diagnosed with ALS. He was 27 years old. ALS, also...

The Top Reasons Marketing Firms Need More Storytelling

The Top Reasons Marketing Firms Need More Storytelling

"The golden key to more effective marketing: skillful storytelling." We all have that one friend. You know, the one who turns even the most mind-numbing story (laundry day, or a trip to the grocery store, for example) into a humorous, memorable saga. That friend takes...

Traditional Advertising Firms vs. Digital Advertising Firms

Traditional Advertising Firms vs. Digital Advertising Firms

Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody...

Brand Disruption Isn’t All About Your Product

Brand Disruption Isn’t All About Your Product

Disruptive innovation isn’t a new concept. In fact, brand disruption is such a modern-day mainstay that, in many ways, it has become our singular goal. But as more and more companies compete to create the most revolutionary product, other opportunities for brand...

The Pre-Launch Website Checklist Your Startup Needs

The Pre-Launch Website Checklist Your Startup Needs

An effective website is the single most useful tool for any startup. I want to emphasize the word effective here. Not eye catching or aesthetically pleasing or cutting-edge. Effective. Successful. Useful. So how do you design a website that works as good as it looks?...

Increase Domain Authority Like a Boss

Increase Domain Authority Like a Boss

If websites were human, and you asked them what they wanted from their world, the answer would likely be for people to visit them more often. Every website wants to be seen the most, heard the loudest, and be the answer to people’s needs. There’s a lot that goes into...

How to Work with a Google Partner for Search Success

How to Work with a Google Partner for Search Success

Savy is a Google Partner, we’ve done all of the legwork to earn this badge and can’t wait to help you — and your Google Ads be successful. Google Partner Requirements Let's define what a Google Partner is. First, companies must qualify for Google Partner status. This...

Why Your Brand Needs a UX Writer This Year

Why Your Brand Needs a UX Writer This Year

User experience is where it’s at. User intent with a search query is Google’s top priority as a search engine, and user interactions across websites are a significant ranking factor for SEO. Many factors determine search ranking. These include web traffic, how long a...