Taking Your WordPress Site to the Next Level and Why It Matters
There are over 200 million active websites on the internet today—and WordPress powers 38 percent of them. This puts WordPress leaps and bounds ahead of Shopify, the runner-up that currently powers just shy of 3 percent of the web. New content management systems (CMS)...
Is Your Brand Reading the Room? A Guide to Brand Messaging During Times of Change
Imagine you arrive at a party where you don’t know anyone. As you wander past groups of strangers, you take inventory of what people are wearing, how they’re interacting, and what topics they’re discussing. You read the room before you interject, instead of jumping in...
Product Branding: What It Is and How to Do It Right
We’re gonna ask you to do something a little different. Take a beat to think about the products in your bathroom. No, seriously. Envision your face wash, toothpaste, deodorant, and shampoo. Consider the packaging—how the colors, logos, package shapes, and even...
What 2020 SEO Trends Should Your Brand Invest In?
We’ll admit it: we’re SEO nerds. We love to follow best practices, play with optimization, and test out content that will hit the mark for your brand. And because we keep our finger on the industry pulse, we also love to follow the latest SEO trends that can get your...
How an Agency’s App Development Expertise Puts Your Brand On the Map
Imagine a world with no smartphones (or just think back thirty years). No instant gratification, one-touch results, or apps to spend endless hours scrolling. As a brand back then you had to rely on other marketing channels to connect with your audience. Now, app...
Selling Sunshine: The Art of Digital Marketing in Santa Barbara
Santa Barbara is a gem on California’s Central Coast. With pristine beaches, chaparral-covered mountains, and gorgeous Spanish architecture, how could it not be? This small city on the coast is also known for its diverse art and culture scene. Which makes digital...
The Importance of Implementing Stellar Email Marketing Into Your Brand
Have you ever sifted through dozens of branded emails but paused midway because a punchy subject line caught your eye? Maybe it was announcing a sale for your favorite brand, or maybe it was talking about an event or product so specific to your needs that you could...
Anyone Can Build a Website. But Should You? 7 Benefits of Custom Web Development
These days, anyone can be a businessperson-turned-web developer. Just pick a theme, input some content, and you’re live for the Internet to see. But just because you can do something, does it mean you should? (Yes, we’re going back to elementary rules). Custom web...
What’s In a Name? Company Naming Strategies That Hit the Mark
A rose by any other name would smell as sweet. But would its name resonate as much? And what, then, would we call rose-colored glasses or replace with “roses are red”? You see the problem. And while your brand is maybe not as well-known (yet), choosing its name is as...
Is Big Tech Too Big? Historic Antitrust Hearing Could Decide
Trust in the digital age, we’re learning, is a fragile thing. Especially when Big Tech uses Big Data. Americans seem to be split regarding the regulation of the big four––Google, Facebook, Amazon, and Apple––but trust, in general, is declining in the digital era. And...
The Ins and Outs of Amazon Advertising: What Makes It a Whole New Beast
When someone says you can find anything on Amazon, they’re not far off from the truth. The online retailer and juggernaut rolled out Amazon Advertising in 2008 and, since then, it’s given product-based brands another avenue to reach consumers. But how does this...
The Need for Progressive Web Apps in the Changing Brandscape
Remember that old iPhone commercial that had the catchy phrase, “There’s an app for that?” When applications began crowding screens, developers knew they were onto something. Over the years, consumer needs have changed to be primarily mobile, to have instant results,...
Why Rebranding During A Crisis Might Be Your Brand’s Best Move
If it isn’t broken, don’t fix it, right? Maybe. When it comes to a brand, just because you’ve been doing something a certain way for years doesn’t mean that’s how it should remain. But rebranding could help you reach new audiences, increase engagement, and build your...
Keep Your B2B Marketing Fresh in 2020
Since we talked about direct to consumer brands in our last blog, it only follows that we now talk about business-to-business or b2b marketing this time. If you live, breathe, and market in this category, you should be planning how to keep things fresh and optimized...
What We Can Learn From D2C Brands Like Chewy
In a consumer world that has become increasingly digitally-focused, direct-to-consumer brands are leading the pack. Brands like Chewy, Casper, and Hello Fresh are great case studies in what it means to reach those who want to purchase from you directly. So what can we...
Optimizing the Customer Experience At Every Touchpoint
If we’ve said it once, we’ve said it a thousand times, brands today must go beyond traditional thinking and marketing. And at the top of this out-of-bounds thinking requirement is optimizing the customer experience. At every touchpoint, at every purchase, and every...
Lifestyle Marketing: What It Means and How to Do It
Close your eyes and think of your favorite brand. Maybe it’s that athletic company that’s inspired you since you were a kid. Or maybe it’s that makeup brand that you’ve purchased religiously since high school. Chances are if you thought of a brand you’re attached to,...
Google Dumping Third Party Cookies: How It Impacts Your Brand
While not as fun as the chocolate chip variety, third party cookies impact how your consumers browse the Internet and how you market your brand. With Google’s recent announcement to dump these cookies, you might be wondering how this will impact you. Don’t worry,...
How Custom Home Builders Can Set Their Brand Apart
Branding is an art form. It is fluid, multi-faceted, and sometimes fickle. And while some foundational principles remain true across all brands, you should always do research and adapt for your particular brand’s market. Marketers for custom home builders are one...
Embracing Human Needs: Applying Maslow’s Theory to Your Brand
Maslow’s Theory has been circulating since the 1940s, but it has never been more relevant than it is today. In a society that changes at the click of a button, it seems as if consumers are all over the map on what they want. But when you get down to it, we all have...
Consumers Are Looking Forward to the Future. Is Your Brand?
There’s no doubt that COVID-19 has changed systems around the world––including the brand landscape. Consumer behavior is a significant influencer in your marketing decisions. But as your audience starts looking toward the post-pandemic future, is your brand ready? ...
Why Give-Back Brands Thrive in Times of Crisis (And How Your Brand Can Get Involved)
People have been obsessed with the end of the world since its beginning. For ages, we’ve churned out dystopian fiction and monster movies—think Godzilla stomping across Tokyo or post-societal collapse classics like Mad Max. From a young age, we’re trained to believe...
Working from home? Here’s how to keep virtual meetings professional
Now that we’ve emerged from the longest March in recent memory (who knew one month could last five years?), many of us are settling into new routines. We’re finding new ways to power our workdays, find work-life balance, and maintain a sense of professionalism. Of...
Marketing with an Environmental Impact Mindset
If you’ve taken in any news in the last twenty years, then you are no stranger to the concept of minding your environmental impact. For brands, assessing their impact and going green can sometimes mean the difference between loyal followers and unhappy consumers. But...
Don’t @ Me: The Dos and Don’ts of Brands Interacting on Social Media
Social media is a necessary component of any brand’s marketing strategy. For some, it’s a necessary evil. For others, it’s the lifeblood of their brand voice. Whatever the case, communicating with your audience on social media is an art. So, how do you perfect this...
Marketing in the reset: COVID-19, health crises, and more
10-min 10-sec read, by Christina Brown In a short period, human and market behavior has undergone massive changes due to the rapid onset of COVID-19, or coronavirus. From running out of stock on staples to the closure of schools to cancellations of major international...
What 30 Years of Bowflex Ads Tell Us About the State of Modern Marketing
Sometimes, looking in-depth at a specific brand can give us insight into the marketing field as a whole. In the case of Bowflex, its 30-year history showcases the changing marketing industry and, even, changing cultural norms. Marketing for wellness brands––any...
COVID-19 Update: Even Google is Quiet
First of all, I and the entire Savy Agency team hope you and your loved ones are well. As you know, a global health crisis is impacting every single one of us. Our lives, our jobs, our kids' schooling, our economy—our 12-month projections—are at a halt, except for...
How Google’s Guaranteed Ads Might Impact Your Brand
Few things in the SEO space are stagnant. It seems as if once one system becomes the standard, another takes its place. Before, it was Google AdWords shaking up the industry. Now, it’s Google Guaranteed ads. So, what gives? Is this new system going to disrupt your...
Coronavirus: How Brands Are Reacting
Brands around the world are working to develop communication plans to respond to the Coronavirus, or COVID-19. As of this morning, schools across the country are temporally closing their doors while even more events announce their cancellations. Brands shouldn't be...
Brand Purpose: How Can You Tell If You Have It?
No brand is an island. Each is connected in a complicated nexus that interacts with people and culture in impactful ways. Brand purpose is how you moor yourself in this chaos. How your brand stays centered, relevant, and meaningful. Consumers are pickier than ever...
Injecting Humanity into Your Medical Marketing
In the digital age, storytelling matters. Even for what could easily be a more analytical, information-forward genre like medical marketing. Your website is no longer just a portal for patients to find your address or look up a doctor. It needs to tell your story,...
Analytics Terminology to Know this Year
Data and analytics terminology can feel like jumbled numbers on a page without the right explanation. The raw data in some monthly reporting might be confusing at first, but once you dig in, the content is invaluable for your brand. There are lots of terms to describe...
The Basics of DAM And Why Your Brand Needs It
If you hold any marketing position, we know that you wear plenty of hats. You can switch from a social media manager to a branded content expert in seconds and don’t even get us started on your 180 to SEO whiz. Another trick to keep in your marketer handbook? Digital...
What You Need to Know About the New ADA Guidelines for Sites
When you create a website or social pages for your brand, the ultimate goal is probably good exposure. You want people to know about your brand, purchase your services, and share your message across their channels. But what happens when not everyone can access your...
How Brands are Tapping Into Emotional Intelligence
Think back on a moment that truly moved you. The colors of a perfect sunset. Time spent with friends and family. The song that was playing during a first date or on your wedding day. Our emotional reaction to moments is tied to our sensory experience of them—and can...
Memes and GIFS: Is This…the Future of Your Brand?
One does not simply create a marketing strategy out of thin air. When turning to memes and GIFs in your brand messaging, it pays off to do a little research. Who is your audience? Is the meme or GIF relevant, or are you just adding to the noise online? What is it...
Branded Entertainment: The What and the How
Lights, cameras, brands. Imagine your product woven seamlessly into the storyline of your favorite television show or movie. What would that look like? Can you picture the audience’s reaction after the piece is released? That was genius, they might say. Okay, time to...
TikTok Branding: Do You Need It To Keep Up?
Brands are ever-changing. So it’s no wonder that branding is as well. A recent report from Talkwalker and HubSpot looked at social media trends for 2020 and how these are changing the brand landscape (brandscape?) as we know it. At the top of the list is TikTok, the...
A Practical Guide to Your First Integrated Marketing Campaign
It’s the launch day of your big campaign, and you’re ready. You’ve purchased the media space, researched the optimal time to reach your audience, and rewritten the content to perfection. But this isn’t a one channel launch. It is an integrated marketing campaign...
2020 Branding Trends: What to Expect in the New Decade
It’s officially the time of year where everyone rethinks past choices and makes commitments for their future. Maybe for you, that means switching up your diet or your career. For brands, a new year can mean a suite of new trends, best practices, and new mediums. If...
Savy Agency Bend has Moved into the Box Factory
Savy Agency Contact: 541-728-8272 Email: christina@savaygency.com FOR IMMEDIATE RELEASE Dec 26, 2019, Bend, Oregon — Bend, Oregon's longest-standing digital marketing agency, Savy Agency, moves a block down into Bend's Box Factory as an integral step in the...
CCPA: How Californians Are Opting Out of Personalized Ads
Privacy is not just a buzzword. It’s a necessary right for consumers and one that the internet bypasses or ignores all too often. The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, and is raising questions about privacy online and...
Sonic Identity: Could Sound Be the Secret to a Strong Brand Identity?
“Audio is just a great medium for advertising because it’s personal, and it’s all happening in your imagination.” The human body has five basic senses: sight, smell, touch, taste, and hearing. In today’s world, companies are engaging these five senses like never...
What Is Brand Consistency, and How Can You Achieve It?
Brands are dynamic, developing things. For those in marketing, brand consistency is the end-all-be-all. If you can achieve a streamlined look, feel, and essence, you are doing something right. However, it would be a big mistake to think consistency is achieved simply...
How to Be Heard: Choosing Your Brand’s Best Social Media Channels
Gone are the days that marketers can broadcast the same message across three social media platforms and expect a positive consumer response. The best channels connect you with your brand champions and allow you to represent your brand voice accurately. So how do you...
5 Things You Didn’t Know a Digital Marketing Agency Could Do
So you’re searching for a digital marketing agency to help build your brand. But you might not know exactly what an agency even does. It’s okay—we don’t blame you. It’s a dynamic industry out there. At Savy, we’re always happy to tell our potential clients a little...
Why Your Brand Needs Custom Images to Compete
Brand imagery has come a long way in the digital age. Image-forward social media sites like Instagram have changed the landscape. It’s more important than ever for brands to present images that align correctly with their brand identity and messaging. Stock image...