Why Savy Agency Has the Best Web Designers in Bend, OR

Why Savy Agency Has the Best Web Designers in Bend, OR

You wouldn’t hide your product behind eyesore displays and on broken racks, would you? So why would you hide your product or service behind the digital equivalent? Good web design can make or break a brand. And good web designers? Well, they can make or break an...

iOS14, the End of Third-Party Cookies and First-Party Data’s Heyday

iOS14, the End of Third-Party Cookies and First-Party Data’s Heyday

There’s no denying that the past year has changed how we interact with and to our customers. First, Google stopped allowing third-party data to be collected. Then Apple announced changes to iOS14's permission features for app builders. This one-two punch sent a lot of...

The Golden Rules of Content Marketing in 2021

The Golden Rules of Content Marketing in 2021

It’s a digital world, and we’re surrounded by content 24/7, 365. And, for the most part, this content helps us get shit done. We pause our doom scrolling to read an inspirational self-help post, hardly noticing that it’s promoted content. We watch video tutorials to...

Is Authentic Connection The Future of Brand Loyalty?

Is Authentic Connection The Future of Brand Loyalty?

Loyalty programs that reward repeat business with point programs and other freebies are common. Whether it’s a “Buy-10-Get-1” punchard or a post-purchase discount code for your next shopping trip, they’ve blended seamlessly into our consumer lives. But can programs...

How To Make User Experience Your Most Valuable Brand Asset

How To Make User Experience Your Most Valuable Brand Asset

Think about the websites you visit regularly. The brands you support and the products you choose to keep around the house or the office. What do they all have in common? Our guess: they’ve figured out how to leverage the user experience to keep you coming back.  Are...

4 Packaging Design Trends That Today’s Consumers Are So Ready For

4 Packaging Design Trends That Today’s Consumers Are So Ready For

Scrolling through Amazon or strolling down an actual aisle— packaging design affects our purchasing decisions. Packaging isn’t just a vehicle that gets products safely from store to home, it’s part of the product experience. And thoughtful packaging is one more...

Branding Agencies, 230, and Free Speech

Branding Agencies, 230, and Free Speech

Parler's recent shutdown shows how much free speech protections are in the hands of technology. On January 9, Apple and Google removed Parler from the App Store and Android's Marketplace. This move prevented new users from downloading the app. The following day,...

A Lookback On Our Favorite Digital Marketing Ad Campaigns from 2020

A Lookback On Our Favorite Digital Marketing Ad Campaigns from 2020

We’ve all seen it by now. The slowly panning, wide-angle shot of empty streets and playgrounds. The tremulous, somber piano notes. And the word “unprecedented,” repeated ad nauseum. And we do mean “ad” in the most literal sense of the word. In a rush to strike the...

How to Use Pinterest Marketing to Multiply Your Website Traffic

How to Use Pinterest Marketing to Multiply Your Website Traffic

Pinterest: the dark horse of social media. In its 10-year history, the online platform has amassed over 442 million active users—and the highest percentage of female users of any social media site.  Plot twist: Pinterest isn’t just a social media site where women go...

Navigating Your 2020 End-of-Year Holiday Marketing Strategy

Navigating Your 2020 End-of-Year Holiday Marketing Strategy

It’s that time of year again. Mariah Carey has climbed out of 1994 and back into the Top 40. You can’t get away from the sound of jingling bells, and everything on the menu comes with a side of “Christmas Cheer.” Whether you love it or loathe it, there’s no denying...

Data-Driven Storytelling: How Big Data Is Suping Up Digital Marketing

Data-Driven Storytelling: How Big Data Is Suping Up Digital Marketing

“Sometimes reality is too complex. Stories give it form.” — Jean-Luc Godard Back in 2015, the Harvard Business Review, predicted data-driven storytelling would be the next big trend in content marketing. And they weren’t talking about binary code short stories or the...

Is It Time to Hire a Digital Marketing Agency? Savy Weighs In.

Is It Time to Hire a Digital Marketing Agency? Savy Weighs In.

Sometimes, running a business can feel like juggling chainsaws. Between sales leads, production, HR, research and development, and keeping the lights on, marketing can feel like an afterthought. But when you drop your marketing best practices, you run the risk of...

Then Versus Now: Brand Positioning Strategy in the 21st Century

Then Versus Now: Brand Positioning Strategy in the 21st Century

Brand positioning has become increasingly important—and challenging—since the start of the 21st century. What used to be a slow dance between brands and consumers has evolved into a crowded parade akin to Carnival festival. Now consumers have more choices than ever,...

Before Seeking Out a Web Developer, Do This

Before Seeking Out a Web Developer, Do This

Developing a new website is like renovating your house. It’s easy to get excited and jump ahead to the fun parts. But for your website to be successful, you need to start with the foundation. In other words, why are you developing this website? What’s the plan?...

Why Digital Marketing Agencies Consider PPC Services A Powerhouse

Why Digital Marketing Agencies Consider PPC Services A Powerhouse

Pay-per-click advertising (PPC) has become a versatile workhorse in the marketing world, working behind the scenes to boost search rankings. More than 7 million advertisers invested a total of $10.1 billion in PPC ads in 2017. Sales steadily increased in 2019 as...

Taking Your WordPress Site to the Next Level and Why It Matters

Taking Your WordPress Site to the Next Level and Why It Matters

There are over 200 million active websites on the internet today—and WordPress powers 38 percent of them. This puts WordPress leaps and bounds ahead of Shopify, the runner-up that currently powers just shy of 3 percent of the web. New content management systems (CMS)...

Product Branding: What It Is and How to Do It Right

Product Branding: What It Is and How to Do It Right

We’re gonna ask you to do something a little different. Take a beat to think about the products in your bathroom. No, seriously. Envision your face wash, toothpaste, deodorant, and shampoo. Consider the packaging—how the colors, logos, package shapes, and even...

What 2020 SEO Trends Should Your Brand Invest In?

What 2020 SEO Trends Should Your Brand Invest In?

We’ll admit it: we’re SEO nerds. We love to follow best practices, play with optimization, and test out content that will hit the mark for your brand. And because we keep our finger on the industry pulse, we also love to follow the latest SEO trends that can get your...