Measuring Success: Key Performance Indicators (KPIs) for Effective Digital Marketing Campaigns
By Lauren Trujillo |
In the realm of digital marketing, the ability to gauge the success of your campaigns is as crucial as the strategies you implement. Key performance indicators (KPIs) are the compass for navigating the vast digital landscape, allowing marketers to understand what works, what doesn’t, and where to steer their efforts for maximum impact. The Importance
The Future of Work: Adapting Your Marketing Strategy to a Changing Landscape
By Lauren Trujillo |
The future of work is unfolding, marked by remarkable shifts towards remote operations and a greater reliance on automation. These changes are reshaping how organizations operate and communicate with their audiences. At Savy, understanding and adapting to these shifts is important, as our primary goal is to cater to the ever-changing needs of brands in
Data-Driven Content Marketing: Unleashing the Power of Customer Insights
By Lauren Trujillo |
In the fast-paced world of digital marketing, staying ahead of the curve is a necessity. Data-driven content marketing has become a cornerstone for any agency aiming to lead and redefine the marketplace. At Savy, we’ve embraced this approach, leveraging its unmatched power to transform customer insights into compelling, personalized content strategies that drive engagement and
Omnichannel Mastery: Crafting Immersive Brand Experiences
By Lauren Trujillo |
In today’s hyper-connected world, consumers interact with brands through a multitude of touchpoints, from social media to in-store encounters and everything in between. The rise of this interconnected environment amplifies the need for omnichannel mastery. This is where consistent and immersive brand experiences become the cornerstone of customer loyalty and engagement. Businesses seeking to stay
Benefits of Repurposing Content: Get the Most Out of Your Content Library
By Lauren Trujillo |
Content is the lifeblood of digital marketing, informing, engaging, and attracting audiences to your brand. However, creating high-quality content demands significant investment in time, resources, and creativity. That’s where the benefits of repurposing content come into play, offering an efficient and effective strategy to maximize the return on your content investment. This blog will explore
Our Web Design and Digital Marketing Agency Has Local Roots and National Reach
By Lauren Trujillo |
At Savy, we’re focused on making things happen in the web design and digital marketing worlds. Our local community in Bend, Oregon, has always been at the heart of everything we do. But we didn’t limit ourselves to local. Our adept digital skills and deep understanding of various markets have enabled us to shape high-quality
How AI is Changing the Game for Marketing Agencies in 2024 (and Why It’s Not As Scary As You Think)
By Lauren Trujillo |
2024—the year of Artificial Intelligence—no longer just a sci-fi concept but a reality quickly reshaping our entire world, including the realm of marketing agencies. This may sound intimidating at first, but contrary to popular belief, AI in marketing isn’t about machines replacing human ingenuity. It’s about unlocking hidden potential, amplifying an agency’s capabilities, and empowering
The Art and Science of E-Commerce Website Development
By Molly Esselstrom |
Helping your marketing stay “up with the times” is our M.O. Building your next high-performance website with a sleek user design and brand identity is how we do it. E-commerce is a powerful online tool to showcase your best products and services. Savy is an experienced team of content writers, website designers, and UX ninjas
The Ephemeral Edge: Why Disappearing Content is End Game
By Lauren Trujillo |
Over the past few years, the evolution of social media has led to the current era of endless scrolling, information overload, and shrinking attention spans. At Savy, we’re asking the question — how can we leverage short-form content for our clients to boost their brand awareness and keep consumers engaged on social media? We’ve found
What It Means When You Work With a Google Partner Agency Like Savy
By Molly Esselstrom |
Savy is a Google Partner agency, a mark of the most reputable digital marketing brands. But what does this mean exactly? It means our agency is vetted by one of the most influential entities in search! Google holds the keys to the kingdom for best practices in SEO. And as they say in the business,
The Best Super Bowl Ads and Why According to Our Digital Agency
By Molly Esselstrom |
Stop. Pause. Playback. The best ads have you watching again and again, each time catching more nuances and sparking new emotions—disbelief, joy, melancholy, triumph, you name it. And Super Bowl ads serve as a unique microcosm of (American) society. In one night, the best players gather to show off their skills to the world—and we’re
Never Miss a Moment With an Omnichannel Marketing Campaign
By Molly Esselstrom |
Before we pour ourselves a cup of coffee in the morning, most of us have had multiple interactions with technology. Maybe it starts with the chirp of your phone alarm that turns into an early morning social media scroll (#1), then transitions into firing up the laptop to check personal emails (#2) and switching on