A Practical Guide to Your First Integrated Marketing Campaign
It’s the launch day of your big campaign, and you’re ready. You’ve purchased the media space, researched the optimal time to reach your audience, and rewritten the content to perfection. But this isn’t a one channel launch. It is an integrated marketing campaign...
2020 Branding Trends: What to Expect in the New Decade
It’s officially the time of year where everyone rethinks past choices and makes commitments for their future. Maybe for you, that means switching up your diet or your career. For brands, a new year can mean a suite of new trends, best practices, and new mediums. If...
Savy Agency Bend has Moved into the Box Factory
Savy Agency Contact: 541-728-8272 Email: christina@savaygency.com FOR IMMEDIATE RELEASE Dec 26, 2019, Bend, Oregon — Bend, Oregon's longest-standing digital marketing agency, Savy Agency, moves a block down into Bend's Box Factory as an integral step in the...
CCPA: How Californians Are Opting Out of Personalized Ads
Privacy is not just a buzzword. It’s a necessary right for consumers and one that the internet bypasses or ignores all too often. The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, and is raising questions about privacy online and...
Sonic Identity: Could Sound Be the Secret to a Strong Brand Identity?
“Audio is just a great medium for advertising because it’s personal, and it’s all happening in your imagination.” The human body has five basic senses: sight, smell, touch, taste, and hearing. In today’s world, companies are engaging these five senses like never...
What Is Brand Consistency, and How Can You Achieve It?
Brands are dynamic, developing things. For those in marketing, brand consistency is the end-all-be-all. If you can achieve a streamlined look, feel, and essence, you are doing something right. However, it would be a big mistake to think consistency is achieved simply...
How to Be Heard: Choosing Your Brand’s Best Social Media Channels
Gone are the days that marketers can broadcast the same message across three social media platforms and expect a positive consumer response. The best channels connect you with your brand champions and allow you to represent your brand voice accurately. So how do you...
5 Things You Didn’t Know a Digital Marketing Agency Could Do
So you’re searching for a digital marketing agency to help build your brand. But you might not know exactly what an agency even does. It’s okay—we don’t blame you. It’s a dynamic industry out there. At Savy, we’re always happy to tell our potential clients a little...
Why Your Brand Needs Custom Images to Compete
Brand imagery has come a long way in the digital age. Image-forward social media sites like Instagram have changed the landscape. It’s more important than ever for brands to present images that align correctly with their brand identity and messaging. Stock image...
Are Monthly Subscription Boxes All Hype, or Here to Stay?
If you scroll through any social media site, you’ve probably seen people vlogging monthly subscription boxes unveilings. While these promotional posts may end up looking the same after a while, the companies behind them are raking in big bucks from consumers’ monthly...
Practical Applications for Augmented Reality: Is It Right For Your Industry?
Today’s consumers love their phones. They also love experiences, and these consumers aren’t putting down their mobile devices any time soon. When consumers share their experiences with the world via social media, it can generate buzz and make brands a hit overnight....
Got Organic CTR? 10 Strategies That Will Boost Your Click-Through Rate
“There’s an old joke in the SEO world that if you’re looking for a good place to hide a dead body, the second page of Google is the best place.” Famed marketing guru, Neil Patel, was onto something here. What he means is that the second page of Google is where good...
Content Marketing for Artists: What It Is and Why You Need It.
Spoiler alert: content marketing for artists does not have to stifle creativity. In fact, if done right, it can do the exact opposite and help to cultivate and foster creativity, not to mention awareness for your brand. Art’s varied form—visual, applied, and...
How Instagram Stories Can Boost Engagement and Grow Your Audience
Most of us, unless living in denial of social media, follow at least one Instagram influencer or brand that we admire. You know the page, with the perfect pictures of beautiful people and places, the witty copy and strategic hashtags (especially when promoting a...
Influencers vs. Brand Ambassadors: Which Should You Choose for Your Social Media Strategy?
You’ve taken the time to craft your message, polish your visuals, and launch your brand. Now how do you get it in front of your ideal audience? Considering 40% of the global population uses social media, you might want to start with channels like Facebook, Instagram,...