Influencers vs. Brand Ambassadors: Which Should You Choose for Your Social Media Strategy?
You’ve taken the time to craft your message, polish your visuals, and launch your brand. Now how do you get it in front of your ideal audience? Considering 40% of the global population uses social media, you might want to start with channels like Facebook, Instagram,...
3 Brands That Are Crushing Experiential Marketing
Future generations of humanity almost always experience the world in vastly different ways than their predecessors. For instance, the number of major differences between generations like the Baby Boomers and Millennials can be staggering. Whether it’s because of...
Will The New YouTube Algorithm Impact Your Content?
Internet algorithms dictate everything we see online. They’re continually evolving, and sometimes that makes it hard to keep up. It’s almost as if new algorithms come and go. Just when we think we’ve figured them out, they’re gone as fast as they arrived. But on the...
How the Future of AI Makes Us More, Not Less, Human
If you were the kind of kid who dreamed about living like the Jetsons, we’ve got some good news for you. Though machine maids and butlers with human-like intelligence still sound like something from a sci-fi movie, AI has become part of your daily experience. It’s...
Virtual Reality is Here to Stay. Here’s How You Can Use It.
Imagine slipping on a headset and arriving at your afternoon business meeting. Or test-driving a car without ever leaving your couch. For years, many industries have viewed virtual reality as expensive, inconvenient, or irrelevant. After all, who has space for a...
Startup Fails (And What We Can Learn From Them)
During the most recent U.S. recession, Mike Kappel found himself in a difficult position. He was a serial entrepreneur and the founder and CEO of Patriot Software Company. And he was running a failing business. In a 2018 Forbes article, Kappel recounts the lessons he...
Memories Over “Things”: The Growing Pull of Experiential Marketing
“They may forget what you said — but they will never forget how you made them feel.” —Carl W. Buehner What if a vending machine fail was the key to one of your brand’s most successful marketing campaigns? This is exactly what Orangina set out to accomplish with their...
Structured Data, Schema Markup, and Why It Matters
Imagine trying to learn a new language without studying its vocabulary. Worse yet: what if there was no way to study its vocabulary? You might be able to memorize specific phrases to achieve certain results, but would you understand what you were saying? Would you be...
Personalized Marketing: The Line Between Customized and Creepy
Imagine that you’re walking down a busy city street. As you near a bus station, the screen on the side of the shelter lights up. Its processor collects data from the cell phone in your pocket, greets you by name, and displays a personalized ad for your favorite brand...
Exploring Voice Search SEO: What You Need to Know
“Can you imagine a future with no websites?” This is the question introduced by David Bain, Founder and Host of Digital Marketing Radio, as part of a 2018 panel for SEMRush. For those of us who came up during the dot com boom, the knee jerk answer is a resounding no....
Is Brand Activism the Future of Marketing? A Case for Value-Driven Brands
Anyone who hopped online to buy gear from outdoor recreation giant Patagonia on December 4th, 2017 was surprised by what they saw. Instead of colorful outdoor equipment and scenic vistas, the site featured a black background with white text. That text simply stated,...
Why Does Your Site Need a High-Quality Backlink Strategy?
Every time you type a keyword or phrase into your search bar, you set off a complicated behind-the-scenes sequence of events that ends with your search engine results page (SERP). In less than ½ a second, search engines like Google analyze your phrase, compare it to...
User Generated Content: What It Is and Why It Works
"The secret to the campaign’s success was that it required participation from millions of people around the world. " In 2012 Pete Frates, a lifelong athlete and previous professional baseball player in Europe, was diagnosed with ALS. He was 27 years old. ALS, also...
The Top Reasons Marketing Firms Need More Storytelling
"The golden key to more effective marketing: skillful storytelling." We all have that one friend. You know, the one who turns even the most mind-numbing story (laundry day, or a trip to the grocery store, for example) into a humorous, memorable saga. That friend takes...
Traditional Advertising Firms vs. Digital Advertising Firms
Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody...