Structured Data, Schema Markup, and Why It Matters
Imagine trying to learn a new language without studying its vocabulary. Worse yet: what if there was no way to study its vocabulary? You might be able to memorize specific phrases to achieve certain results, but would you understand what you were saying? Would you be...
Personalized Marketing: The Line Between Customized and Creepy
Imagine that you’re walking down a busy city street. As you near a bus station, the screen on the side of the shelter lights up. Its processor collects data from the cell phone in your pocket, greets you by name, and displays a personalized ad for your favorite brand...
Exploring Voice Search SEO: What You Need to Know
“Can you imagine a future with no websites?” This is the question introduced by David Bain, Founder and Host of Digital Marketing Radio, as part of a 2018 panel for SEMRush. For those of us who came up during the dot com boom, the knee jerk answer is a resounding no....
Is Brand Activism the Future of Marketing? A Case for Value-Driven Brands
Anyone who hopped online to buy gear from outdoor recreation giant Patagonia on December 4th, 2017 was surprised by what they saw. Instead of colorful outdoor equipment and scenic vistas, the site featured a black background with white text. That text simply stated,...
Why Does Your Site Need a High-Quality Backlink Strategy?
Every time you type a keyword or phrase into your search bar, you set off a complicated behind-the-scenes sequence of events that ends with your search engine results page (SERP). In less than ½ a second, search engines like Google analyze your phrase, compare it to...
User Generated Content: What It Is and Why It Works
"The secret to the campaign’s success was that it required participation from millions of people around the world. " In 2012 Pete Frates, a lifelong athlete and previous professional baseball player in Europe, was diagnosed with ALS. He was 27 years old. ALS, also...
The Top Reasons Marketing Firms Need More Storytelling
"The golden key to more effective marketing: skillful storytelling." We all have that one friend. You know, the one who turns even the most mind-numbing story (laundry day, or a trip to the grocery store, for example) into a humorous, memorable saga. That friend takes...
Traditional Advertising Firms vs. Digital Advertising Firms
Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody...
Brand Disruption Isn’t All About Your Product
Disruptive innovation isn’t a new concept. In fact, brand disruption is such a modern-day mainstay that, in many ways, it has become our singular goal. But as more and more companies compete to create the most revolutionary product, other opportunities for brand...
The Pre-Launch Website Checklist Your Startup Needs
An effective website is the single most useful tool for any startup. I want to emphasize the word effective here. Not eye catching or aesthetically pleasing or cutting-edge. Effective. Successful. Useful. So how do you design a website that works as good as it looks?...
The Next Batch of Disruptive Brands: Adapt, Adjust, and Brand Well
It’s 2019. Every day, millions of people ride in cars with strangers instead of hailing the previously tried-and-true yellow taxi. Over 4 million privately-owned homes, condos, and apartments serve more travelers each year than the top 5 major hotel brands combined....
How Canada’s Startup Scene Took Off (And Why It Will Keep Going)
Autonomous vehicles. Smart cities. Green energy. Wearable tech. If you’re looking for the next hub of innovation, we’d recommend looking North. Long known for its progressive attitude towards artificial intelligence, health care, and clean technology, Canada also...
Make Sure Your Email Marketing Campaigns Don’t Go Unread
It’s 2019, and email has become an undeniable part of daily life. So much so, in fact, that some believe email may have helped fuel our cultural obsession with zombies. What do emails and zombies have in common? There are always more coming. Yancey Orr, a contributor...
Increase Domain Authority Like a Boss
If websites were human, and you asked them what they wanted from their world, the answer would likely be for people to visit them more often. Every website wants to be seen the most, heard the loudest, and be the answer to people’s needs. There’s a lot that goes into...
How to Work with a Google Partner for Search Success
Savy is a Google Partner, we’ve done all of the legwork to earn this badge and can’t wait to help you — and your Google Ads be successful. Google Partner Requirements Let's define what a Google Partner is. First, companies must qualify for Google Partner status. This...
A Digital Transformation Strategy Can Keep Your Brand Competitive
Think about an average day in the digital age. We wake up and grab our phones to check the weather. Or we ask our smart speaker to read us the morning news. We’re able to confirm appointments and get useful reminders through SMS or push notifications. If we...
Why Your Brand Needs an Integrated Marketing Campaign to be Successful
Integrated marketing campaigns call for a combination of consistent and complementary communications. By speaking with your audience authentically and through different channels you can solidify your brand identity and develop trust. With so many platforms on the...
Why Your Brand Needs a UX Writer This Year
User experience is where it’s at. User intent with a search query is Google’s top priority as a search engine, and user interactions across websites are a significant ranking factor for SEO. Many factors determine search ranking. These include web traffic, how long a...
Creative Agency and Influencer Agency: Creating Buzz is Key
Think about the last time you bought a car. How did you decide on a particular make and model? What helped you choose the dealer or company you wanted to buy from? Whether you went online to read reviews and testimonials, asked a friend for their recommendation, or...
Build a Social Media Marketing Strategy that Converts
Based on the 2018 Edelman Trust Barometer, people’s trust in social media is currently at 41 percent globally. Thanks to data breaches and consumer distrust. With 60 percent of people not trusting social media platforms to act responsibly with their data, 40 percent...
Four Essential Marketing Strategies for Startups
You’ve poured your time, energy, and capital into a startup. So it’s easy to feel like you’ve already done the hard part: dreaming up the product or service that’s going to set you apart from the competition. But how do you make sure other people, especially your...
Top SEO Companies Know How to Get Your Business Going
If you’re a business owner, you’ve likely been told you need to blog. And while there are the obvious reasons for a business to blog, like connecting with your audience and having a platform to communicate with your customers, there are also technical reasons, that...
Google Ad Services: What is Paid Search and How Can You Do it Better?
Consider this scenario: it’s the beginning of 2019. You’ve resolved to get in better shape this year. First things first? Track down some running shoes. You don’t know what brand you’re looking for, but you’d like to shop local. You pull out your laptop and type...
What to Look Forward To with Paid Advertising
Everyone wants eyeballs on their brand messaging. And many brands know that investing in paid advertising as part of their marketing strategy will get them there. Paid advertising, like PPC (pay-per-click), has the potential to reach more of your target audience,...
Why You Need a Content Marketing Agency in Your Pocket This Year
Read time: 5 min 15 sec | "Your content marketing agency should include efforts to tailor your company’s search engine optimization strategy to respond to voice search demands." Over the last decade, content marketing has become an essential piece of any...
Does an SEO Keyword Need to Be Exact? Yes and No
As a digital agency, our clients often ask about exact SEO keywords. When performing keyword research, we find that the search terms users use are often jumbled, sometimes misspelled, and aren’t always clear. Let’s face it, we don’t always think through our search...
Create a Successful Brand Story
If you’re an entrepreneur, marketing director, or business owner thriving in the Information Age, odds are pretty good you’ve put time and consideration into your brand presence. You’ve painstakingly crafted your logo. You've poured your heart into a unique mission...
What is Programmatic Advertising and Native Advertising?
Pop-ups and pre-rolls are unwelcome interruptions, where native advertising — when done right — is a welcomed piece of time-worthy content. The way we advertise is constantly changing. With consumers completely saturated with current advertising messages, it's no...
What We Can Expect from Organic SEO in 2019
2019 is upon us, and as digital marketers, we know it will bring changes. Even though things move fast in our world, we stay up-to-date so that we can carry our clients into the new year anticipating these changes. Like most digital content writers, I rely on Yoast to...
The Marketing Agency of the Future
The marketing agency of the future won’t be about conference rooms with little coffee presses, or who has the best selection of Pellegrino on the table at meeting time. The marketing agency of the future will be about integrating technology, consumer wants, data, and...
Can Cannabis Companies Advertise on Google?
Red, White, and Green? Canada legalized weed, and the United States is slowly voting yes in some significant states. Michigan just became the tenth state to legalize medical and recreational marijuana, which makes it the first Midwestern state to legalize the plant....
What Visual Search Means for Your Brand
3-minute read | Visual search is nothing new in 2018. How often do you type something into Google and click Images rather than News, Videos, or even Shopping? I know I do. We live in an image-driven, visual world. So it makes sense that many brands utilize visual...
Next Gen Social Media Marketing: Create Meaning Or Go Home
2.5-minute read | With the recent controversies, social media has become a place where users are treading lightly. When social platforms change, users drop off. This creates a difficult decision for brands: how should you use social media marketing? The Big Player...
The Future of AI Marketing: How Small Businesses Can Harness It
3-minute read time | Small businesses may not think they need to worry about the way artificial intelligence, or AI, is becoming more prevalent in our daily lives. Not staying on top of advancements in technology would be a mistake though, as it will be harder and...
Marketing AI for Marketing and Advertising, Disney's Doing It
AI and machine learning bring us just a step closer to obtaining relevance at scale. But what happens when we scale a moment? Does it apply to the others or is it lost in trying to fit one into many? For the marketing and advertising industry, marketing AI could get...
Hello! My Name Is | How a Brand Naming Agency Can Help
4-minute read | Deciding your company’s name is an important step, and it might be the most difficult. When you think about all your business encompasses, it can be overwhelming to fit its identity into one or two words. We suggest turning to a brand naming agency to...
Here’s Why the Future of Your Brand Should Include an Interactive Website
We are now well into the world of immersive content. Everywhere we turn there are new ways of consuming information. The way an audience interacts with content is becoming shorter in span but more engaging, and at the same time, more saturated. So what does this mean...
Digital Marketing Agencies or In-House: Top Considerations
Read time: 5 minutes This article discusses what businesses look for concerning marketing support and why it matters for getting the ROI they need. The question has been asked for years, but even more so today. Should businesses hire digital marketing agencies or...
Web Designers: Design For Your Audience
It can seem challenging to stay current in our ever-changing world, but by designing for your audience, web designers can help attract the right viewers. When brands deeply understand their audience, they can create websites users want to visit and interact with. Know...
Medical Marketing in Bend OR
Savy Agency has 12 years under one roof together. During that time we've provided our medical clients medical marketing in Bend, Oregon, Santa Barbara, CA, and around the world. Medical Marketing in Bend OR and Santa Barbara CA. Because Brands, and Integrity, Matter....
Using Data Insights to Tell Better Stories
If history were taught in the form of stories, it would never be forgotten — R Kipling. The same is true for data. Today's brands are beginning to understand that their content will only be remembered if done right — at the right time and in the right format. These...
The Importance of Ethical Marketing in Your Website
Ethics in business in this day and age can mean the difference between success and failure. Consumers are looking to businesses for more transparency and will respond to those that reflect their own values. Companies need to be conscious of the messages they are...
Cannabis Branding 2018: Lessons from the Field
The cannabis industry, and cannabis branding, is no longer an underworld. With numerous states legalizing the stuff, the industry, while still flushing out supply-side overgrowth, indicates a continued competitive environment, and with it, the need to carve a position...
Marketing Agency on Blockchain and Web 3.0
Ever wondered what happens to the data you share on social media, or through emails or comments? Once you signup for websites, or providers like Google or Facebook, you give up ownership of your data. That data gets tracked by engines and providers continuously. What...
Marketing Agency or Content Studio: L’Oreal’s Move
Good content is always in demand. In fact, the creation of content is moving at a record-breaking pace, and markets are consuming the media faster than ever. It has been estimated that content marketing worldwide will increase by 16% annually through 2021. With the...
Digital Transparency in Paid Advertising
Digital transparency has become an issue on everyone's radar. It's one that affects all sides of the coin, and if the subject doesn't stay front and center, it will persist and become a problem that's unavoidable over the long term. While transparency in paid...
Adaptive Experimentation: Its Place for Digital Marketing Agencies
With billions of users worldwide, the internet is a place for creating, consuming, and sharing—a massive amount of—data daily. This data fuels the web and catches fire across the online arena, where trending topics turn on a dime and consumers are particular with...
Agile Marketing: Why it’s more than a buzzword
Social media boasts massive numbers, both in terms of users and advertisers. Facebook has 2.2 billion users globally and more than 6 million advertisers, making it the most diverse platform for ad and audience. Instagram has 800 million users, and is the next shiny...
