Product Branding: What It Is and How to Do It Right

Product Branding: What It Is and How to Do It Right

We’re gonna ask you to do something a little different. Take a beat to think about the products in your bathroom. No, seriously. Envision your face wash, toothpaste, deodorant, and shampoo. Consider the packaging—how the colors, logos, package shapes, and even...

What 2020 SEO Trends Should Your Brand Invest In?

What 2020 SEO Trends Should Your Brand Invest In?

We’ll admit it: we’re SEO nerds. We love to follow best practices, play with optimization, and test out content that will hit the mark for your brand. And because we keep our finger on the industry pulse, we also love to follow the latest SEO trends that can get your...

Keep Your B2B Marketing Fresh in 2020

Keep Your B2B Marketing Fresh in 2020

Since we talked about direct to consumer brands in our last blog, it only follows that we now talk about business-to-business or b2b marketing this time. If you live, breathe, and market in this category, you should be planning how to keep things fresh and optimized...

What We Can Learn From D2C Brands Like Chewy

What We Can Learn From D2C Brands Like Chewy

In a consumer world that has become increasingly digitally-focused, direct-to-consumer brands are leading the pack. Brands like Chewy, Casper, and Hello Fresh are great case studies in what it means to reach those who want to purchase from you directly. So what can we...

Optimizing the Customer Experience At Every Touchpoint

Optimizing the Customer Experience At Every Touchpoint

If we’ve said it once, we’ve said it a thousand times, brands today must go beyond traditional thinking and marketing. And at the top of this out-of-bounds thinking requirement is optimizing the customer experience. At every touchpoint, at every purchase, and every...

Lifestyle Marketing: What It Means and How to Do It

Lifestyle Marketing: What It Means and How to Do It

Close your eyes and think of your favorite brand. Maybe it’s that athletic company that’s inspired you since you were a kid. Or maybe it’s that makeup brand that you’ve purchased religiously since high school. Chances are if you thought of a brand you’re attached to,...

How Custom Home Builders Can Set Their Brand Apart

How Custom Home Builders Can Set Their Brand Apart

Branding is an art form. It is fluid, multi-faceted, and sometimes fickle. And while some foundational principles remain true across all brands, you should always do research and adapt for your particular brand’s market. Marketers for custom home builders are one...

Marketing with an Environmental Impact Mindset

Marketing with an Environmental Impact Mindset

If you’ve taken in any news in the last twenty years, then you are no stranger to the concept of minding your environmental impact. For brands, assessing their impact and going green can sometimes mean the difference between loyal followers and unhappy consumers. But...

Marketing in the reset: COVID-19, health crises, and more

Marketing in the reset: COVID-19, health crises, and more

10-min 10-sec read, by Christina Brown In a short period, human and market behavior has undergone massive changes due to the rapid onset of COVID-19, or coronavirus. From running out of stock on staples to the closure of schools to cancellations of major international...

COVID-19 Update: Even Google is Quiet

COVID-19 Update: Even Google is Quiet

First of all, I and the entire Savy Agency team hope you and your loved ones are well. As you know, a global health crisis is impacting every single one of us. Our lives, our jobs, our kids' schooling, our economy—our 12-month projections—are at a halt, except for...

How Google’s Guaranteed Ads Might Impact Your Brand

How Google’s Guaranteed Ads Might Impact Your Brand

Few things in the SEO space are stagnant. It seems as if once one system becomes the standard, another takes its place. Before, it was Google AdWords shaking up the industry. Now, it’s Google Guaranteed ads.  So, what gives? Is this new system going to disrupt your...

Coronavirus: How Brands Are Reacting

Coronavirus: How Brands Are Reacting

Brands around the world are working to develop communication plans to respond to the Coronavirus, or COVID-19. As of this morning, schools across the country are temporally closing their doors while even more events announce their cancellations. Brands shouldn't be...

Brand Purpose: How Can You Tell If You Have It?

Brand Purpose: How Can You Tell If You Have It?

No brand is an island. Each is connected in a complicated nexus that interacts with people and culture in impactful ways. Brand purpose is how you moor yourself in this chaos. How your brand stays centered, relevant, and meaningful.  Consumers are pickier than ever...

Injecting Humanity into Your Medical Marketing

Injecting Humanity into Your Medical Marketing

In the digital age, storytelling matters. Even for what could easily be a more analytical, information-forward genre like medical marketing. Your website is no longer just a portal for patients to find your address or look up a doctor. It needs to tell your story,...

Analytics Terminology to Know this Year

Analytics Terminology to Know this Year

Data and analytics terminology can feel like jumbled numbers on a page without the right explanation. The raw data in some monthly reporting might be confusing at first, but once you dig in, the content is invaluable for your brand. There are lots of terms to describe...

The Basics of DAM And Why Your Brand Needs It

The Basics of DAM And Why Your Brand Needs It

If you hold any marketing position, we know that you wear plenty of hats. You can switch from a social media manager to a branded content expert in seconds and don’t even get us started on your 180 to SEO whiz. Another trick to keep in your marketer handbook? Digital...

How Brands are Tapping Into Emotional Intelligence

How Brands are Tapping Into Emotional Intelligence

Think back on a moment that truly moved you. The colors of a perfect sunset. Time spent with friends and family. The song that was playing during a first date or on your wedding day. Our emotional reaction to moments is tied to our sensory experience of them—and can...

Memes and GIFS: Is This…the Future of Your Brand?

Memes and GIFS: Is This…the Future of Your Brand?

One does not simply create a marketing strategy out of thin air. When turning to memes and GIFs in your brand messaging, it pays off to do a little research. Who is your audience? Is the meme or GIF relevant, or are you just adding to the noise online? What is it...

Branded Entertainment: The What and the How

Branded Entertainment: The What and the How

Lights, cameras, brands. Imagine your product woven seamlessly into the storyline of your favorite television show or movie. What would that look like? Can you picture the audience’s reaction after the piece is released? That was genius, they might say. Okay, time to...

TikTok Branding: Do You Need It To Keep Up?

TikTok Branding: Do You Need It To Keep Up?

Brands are ever-changing. So it’s no wonder that branding is as well. A recent report from Talkwalker and HubSpot looked at social media trends for 2020 and how these are changing the brand landscape (brandscape?) as we know it. At the top of the list is TikTok, the...

2020 Branding Trends: What to Expect in the New Decade

2020 Branding Trends: What to Expect in the New Decade

It’s officially the time of year where everyone rethinks past choices and makes commitments for their future. Maybe for you, that means switching up your diet or your career. For brands, a new year can mean a suite of new trends, best practices, and new mediums. If...

Savy Agency Bend has Moved into the Box Factory

Savy Agency Bend has Moved into the Box Factory

Savy Agency Contact: 541-728-8272 Email: christina@savaygency.com   FOR IMMEDIATE RELEASE  Dec 26, 2019, Bend, Oregon — Bend, Oregon's longest-standing digital marketing agency, Savy Agency, moves a block down into Bend's Box Factory as an integral step in the...

Sonic Identity: Could Sound Be the Secret to a Strong Brand Identity?

Sonic Identity: Could Sound Be the Secret to a Strong Brand Identity?

“Audio is just a great medium for advertising because it’s personal, and it’s all happening in your imagination.” The human body has five basic senses: sight, smell, touch, taste, and hearing. In today’s world, companies are engaging these five senses like never...

What Is Brand Consistency, and How Can You Achieve It?

What Is Brand Consistency, and How Can You Achieve It?

Brands are dynamic, developing things. For those in marketing, brand consistency is the end-all-be-all. If you can achieve a streamlined look, feel, and essence, you are doing something right.  However, it would be a big mistake to think consistency is achieved simply...

5 Things You Didn’t Know a Digital Marketing Agency Could Do

5 Things You Didn’t Know a Digital Marketing Agency Could Do

So you’re searching for a digital marketing agency to help build your brand. But you might not know exactly what an agency even does. It’s okay—we don’t blame you. It’s a dynamic industry out there. At Savy, we’re always happy to tell our potential clients a little...

Why Your Brand Needs Custom Images to Compete

Why Your Brand Needs Custom Images to Compete

Brand imagery has come a long way in the digital age. Image-forward social media sites like Instagram have changed the landscape. It’s more important than ever for brands to present images that align correctly with their brand identity and messaging. Stock image...