Is Brand Activism the Future of Marketing? A Case for Value-Driven Brands
Anyone who hopped online to buy gear from outdoor recreation giant Patagonia on December 4th, 2017 was surprised by what they saw. Instead of colorful outdoor equipment and scenic vistas, the site featured a black background with white text. That text simply stated,...
Why Does Your Site Need a High-Quality Backlink Strategy?
Every time you type a keyword or phrase into your search bar, you set off a complicated behind-the-scenes sequence of events that ends with your search engine results page (SERP). In less than ½ a second, search engines like Google analyze your phrase, compare it to...
User Generated Content: What It Is and Why It Works
"The secret to the campaign’s success was that it required participation from millions of people around the world. " In 2012 Pete Frates, a lifelong athlete and previous professional baseball player in Europe, was diagnosed with ALS. He was 27 years old. ALS, also...
The Top Reasons Marketing Firms Need More Storytelling
"The golden key to more effective marketing: skillful storytelling." We all have that one friend. You know, the one who turns even the most mind-numbing story (laundry day, or a trip to the grocery store, for example) into a humorous, memorable saga. That friend takes...
Traditional Advertising Firms vs. Digital Advertising Firms
Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody...
Brand Disruption Isn’t All About Your Product
Disruptive innovation isn’t a new concept. In fact, brand disruption is such a modern-day mainstay that, in many ways, it has become our singular goal. But as more and more companies compete to create the most revolutionary product, other opportunities for brand...
The Pre-Launch Website Checklist Your Startup Needs
An effective website is the single most useful tool for any startup. I want to emphasize the word effective here. Not eye catching or aesthetically pleasing or cutting-edge. Effective. Successful. Useful. So how do you design a website that works as good as it looks?...
The Next Batch of Disruptive Brands: Adapt, Adjust, and Brand Well
It’s 2019. Every day, millions of people ride in cars with strangers instead of hailing the previously tried-and-true yellow taxi. Over 4 million privately-owned homes, condos, and apartments serve more travelers each year than the top 5 major hotel brands combined....
How Canada’s Startup Scene Took Off (And Why It Will Keep Going)
Autonomous vehicles. Smart cities. Green energy. Wearable tech. If you’re looking for the next hub of innovation, we’d recommend looking North. Long known for its progressive attitude towards artificial intelligence, health care, and clean technology, Canada also...
Make Sure Your Email Marketing Campaigns Don’t Go Unread
It’s 2019, and email has become an undeniable part of daily life. So much so, in fact, that some believe email may have helped fuel our cultural obsession with zombies. What do emails and zombies have in common? There are always more coming. Yancey Orr, a contributor...
Increase Domain Authority Like a Boss
If websites were human, and you asked them what they wanted from their world, the answer would likely be for people to visit them more often. Every website wants to be seen the most, heard the loudest, and be the answer to people’s needs. There’s a lot that goes into...
How to Work with a Google Partner for Search Success
Savy is a Google Partner, we’ve done all of the legwork to earn this badge and can’t wait to help you — and your Google Ads be successful. Google Partner Requirements Let's define what a Google Partner is. First, companies must qualify for Google Partner status. This...
A Digital Transformation Strategy Can Keep Your Brand Competitive
Think about an average day in the digital age. We wake up and grab our phones to check the weather. Or we ask our smart speaker to read us the morning news. We’re able to confirm appointments and get useful reminders through SMS or push notifications. If we...
Why Your Brand Needs an Integrated Marketing Campaign to be Successful
Integrated marketing campaigns call for a combination of consistent and complementary communications. By speaking with your audience authentically and through different channels you can solidify your brand identity and develop trust. With so many platforms on the...
Why Your Brand Needs a UX Writer This Year
User experience is where it’s at. User intent with a search query is Google’s top priority as a search engine, and user interactions across websites are a significant ranking factor for SEO. Many factors determine search ranking. These include web traffic, how long a...