Search. Find. Design.
Custom Responsive Website Design and Development
Onsite copy and SEO
The biggest challenge was creating a more streamlined user experience and flow of information. We needed to organize the tools and applications to be more accessible without taking away the information vital for the users’ experiment design. In addition, FluoroFinder wanted to stand out from competitors in the space and modernize their entire visual brand experience.
The result is a modern site that serves both academic and industry users and integrates seamlessly with the company’s new app. The new logo is a play on the brand’s previous colors, which are a nod to its fluorescent database, as well as its spectra viewer tool. The darker design highlights the pops of color throughout and dynamic imagery modernizes the site and creates interest. The copy outlines the brand’s service offerings more clearly while also bringing in more of the brand’s story and educational tools.
Overall, the FluoroFinder site modernizes the experience and is a dynamic tool for those working with fluorescent experiment design.