For The Grainer Good

Clayton B.R. Wolfe, the CEO of Northerly farms, contacted us about developing a brand to promote his 7 Summits giving initiative. He had already summitted the first of seven peaks. The Savy team needed to come together quickly and efficiently to design a website, logo, email campaign, social media campaigns, and merchandise. One of the greatest challenges was positioning For the Grainer Good as its own brand, related to but separate from Northerly. We also needed to establish the parameters of the give-back program, and ensure that the multiple avenues for supporting the cause were clear and distinct to potential donors, business sponsors, and campaign followers.

The fully-responsive website utilizes a combination of visual and written storytelling techniques to capture the unique spirit of For the Grainer Good, and their mission to feed the world. The gear includes apparel featuring the brand’s logo and Clayton’s climbing agenda, as well as insulated food canisters tied to a trackable giving project. Throughout the campaign, we utilized GPS tracking technology to share Clayton’s location via social media, so followers could engage with him in real-time. This project required creative applications of technology and constant communication with the climbing teams.

The team at For the Grainer Good was excited to have an engaging, easy-to-navigate, fully-responsive website to raise awareness about hunger, sustainable agriculture, and the future of feeding the world. Through integrated marketing efforts, we were able to position this brand as pioneers for progress.