Website Design and Development
They were also looking for a dynamic way to show off their portfolio. Their previous site did not feature detailed examples of their work or tell the company’s story. The challenge here was to keep it simple and enticing.
The new logo played on the brand’s recognizable blue, but utilized sharper lines and a strong font to convey the company’s values—integrity, quality, and an unrelenting commitment to clients. The website focused on McLean’s quality and professionalism, as well as featured projects that highlight the scope of their work. The video on the homepage grabs the attention of clients and potential clients while showcasing one of McLean’s bigger projects. And the new Who We Are and Careers pages helped to further define McLean as a brand. Overall, McLean’s new site and content emphasizes their local connection, projects big and small, and their commitment to quality concrete.