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What's an Integrated Marketing Campaign | Ask Coke and Ogilvy, it's "what works"

by Christina Brown | Nov 9, 2014 | Blog

I had a NY client ask me yesterday what’s integrated marketing and how does it differ from them just running a few print ads and waiting to see if that works. This was a new business, right out of the gate. Drilled down to its basics, an integrated marketing campaign...
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