How to Build a Damn Good Facebook Page

If your brand is like most, it has probably spent time on Facebook – building fans, sponsoring posts, and trying ads – all in an attempt to drive website traffic from the massive Facebook community. As a business owner or brand manager, you may be beyond frustrated...

How to Pick The Right Brand Name for Your Business

It seems like I’m discussing brand naming a lot these days with clients while either helping them reposition their brand or while helping them pick the right brand name for their businesses. Brand naming is always a fun topic, yet it’s one that often...

Why Hire a Branding Agency

Gone are the days when promoting your business meant handing out business cards and putting an ad in the paper. Your customers have changed. They’re sophisticated. They’re busy. And distracted. In just the last few years, the digital age has truly changed the way...