Online and Interactive Public Relations

The rules have changed, and with them, so has traditional public relations. You may have heard the buzz of a new term in town: PR 2.0. But what is it? Simply put, PR 2.0, or interactive public relations, is how public relations integrates with the technology heavy world of today’s business. It breaks the traditional mold and allows communications to think, react and promote in a whole new way. Today’s audiences are citizen journalists in social communities that are connected across the Internet. We can now to use the power of technology, the increased bandwidth and a whole new array of resources that span the web.

Savy incorporates this evolved public relations into brand planning strategies as an effective way to communicate directly to web 2.0 audiences, to raise awareness and increase overall brand exposure. Where your customers are listening, where they're active, is where you want to be.

Experience, Expertise and Big Thinking

It takes experience, expertise and big thinking to deliver your message in the correct manner and medium. Savy’s public relations expertise encompasses public, industry and stakeholder relations for industries such as corporate and general aviation, consumer products, food and beverage, clean and high technology, law and finance, architecture, transportation and much more. We attribute much of our success to our 15 years of experience working in these industries and the key relationships we've built with members of the media and political and government parties

Media Placement | Media Management | Copywriting | Wire Distribution | Social Bookmarking

"Possibly, the best part of working with Savy is their transparency; always willing to share files, information and experience with other folks in the project or in a public relations capacity. This is very unusual in the industry."
Tara O'Keeffe, Founder and President, O'Keeffe's Company

Contact us learn more about our public relations services 877-733-6131.