Brands for the Greater Good: How to Achieve Sustainable Marketing
Today’s consumers expect more than just pretty packaging from product brands regardless of their industry or audience. Companies are embracing meaningful sustainability practices to serve a changing consumer landscape that includes environmentally conscious customers....
How Our Brand Marketing Agency Is Navigating AI’s Impact
We're not going to lie to you. AI is getting scary, as in scary good at impersonating human behavior. Pioneering machines to be human-like is a Herculean feat that the world's top minds are still perfecting. And we'll leave it up to them to decide whether to embrace...
Your Brand by the Numbers: Why Marketing Analytics Is Important
Marketing analytics can feel like an abstract data storm. But, if you look closely enough, that data tells a story that brands can utilize for success. Understanding which metrics are important and how to use them to your advantage is a powerful tool for your...
Is Your Creative Agency Following These Top Marketing Trends?
Marketing is a disco ball of shifting priorities. It’s exciting and shimmery, but staying on top of it all can be challenging! And while the seventies are back in vogue, you don’t need to trend with the bell-bottoms and earth tones. Savy is here to help you get in on...
The Creative, Strategic Edge of A Full-Service Digital Marketing Agency
At Savy, we're not just about isolated digital marketing tactics. We call ourselves a full-service digital marketing agency because we marry strategy with creativity. Our team takes an innovative approach to your branding needs, whether we're creating a fresh logo, a...
Our Favorite Examples of Interactive Content
The hit show Mad Men took America by storm when it premiered in 2007. Audiences were captivated by the fashion, makeup, and hedonistic lifestyle of Sterling Cooper’s ad executives. But for marketing professionals like us, the show’s portrayal of The Golden Age of...
The Best Creative Agencies Will Do These Things for Your Brand
Creative agencies are a curious blend of marketing professionals, data scientists, creative prodigies, and business gurus. No one is more qualified to come up with a brilliant campaign or to straighten out your business messaging than an agency united by talent and...
Need a Graphic Designer in Bend Oregon? Get Fresh Logo Design With Savy’s Branding Services
Standing out from the crowd is important. A well-crafted brand identity (like those our graphic designer in Bend, Oregon, creates) can make all the difference in capturing the attention of your target audience and leaving a lasting impression. Now, when it comes to...
How Our Social Media Marketing Agency Navigates Different Channels
We often hear the Internet called the Wild Wild Web. Instead of picturing two cowboys in a fast-draw duel outside a saloon, we think it calls to mind the animal kingdom. And in the wild of the web, social media channels are like new dominant animal groups popping...
Metrics Matter: Search Engine Marketing—What is SEM?
Every good marketer knows numbers matter. So when we run across a mind-blowing stat, we have to share it! According to the SEO analytics tool, Afrefs, "90.63% of pages get no organic traffic." That means that 90% of content on the internet never reaches its intended...
How Trademark Protection Safeguards Your Brand’s Identity
We know it takes creative sweat and artistic magic to generate unique branding that stands out in a crowded marketplace—because it’s part of what we do! The last thing we want is for our client’s brand identity to be snatched up by a competitor. To ensure that doesn’t...
Metrics Explained: Exploring the Meaning of A Good Click-Through Rate
We’re picking up our "Metrics Explained" series with a new topic: how Google Analytics 4, G4, is impacting common metrics like CTR, users, and sessions. One of the most significant changes is how click-through rates are now presented more broadly in the data. So what...
Using ChatGPT for Marketing? Here’s What the New A.I. Can and Can’t Do
Everyone is talking about it. Open AI's language tool called ChatGPT is turning heads in more than one industry, especially marketing. Why? Well, it's great at writing— really great. And while we're familiar with AI in the form of self-driving cars, online editing...
Get Jamming With Keywords and Our Top 3 Professional SEO Services for Brand Growth
In over sixteen years of working with top brands across industries, we've learned a thing or two about the power of a targeted SEO strategy. When seeking professional SEO services, most brands want a combination of these three things: Organic Keywords: “Let’s get an...
Metrics Explained: How To Increase Organic Traffic on Your Website
A Series on SEO Fundamentals Focused on How to Increase Organic Traffic Organic traffic is the gold standard for gaining a competitive edge in the marketplace. And there’s no better place to start in our three-part series on SEO metrics than with how to increase...
Does Your Brand Need Responsive Web Design Services?
In the branding world, content is king. But who’s the queen that makes big moves behind the scenes? Responsive web design. In our device-driven world, brands that don’t have websites optimized for different screen sizes will fall behind in overall user experience and...
Your Checklist For Hiring A Full Service Creative Agency
You wouldn’t marry someone you didn’t know anything about. The same is true of hiring a full-service creative agency. Whether you’re a fledgling or established brand, hiring an agency can take your business to the next level. But before you swipe right, you’ve gotta...
The Ultimate Digital Marketing Guide
Few worlds change as rapidly as digital marketing. And with so many channels and platforms to put your message on, it’s tricky to find out how to move the needle for your business. Maybe you’ve trial-and-errored things: a little Facebook campaign here, a little print...
Is The Marketing Funnel Dead? Maybe.
It's a question that pops up in marketers' minds far and wide at least a few times a year: is the marketing funnel, as we know it, dead? The digital revolution has transformed the buyer’s journey so profoundly that there’s no “typical” journey from awareness to...
Marketing Specialist vs. Full-Service Creative Agency: Which Should You Choose?
Building your brand means wrangling a lot of moving pieces. If details like logo design, developing brand guidelines, and creating a website make your head spin, you’re not alone. The good news is, there are professionals who can help with the heavy lifting. But...
Does Email Marketing Still Work in 2023?
Hook. Click. Convert. Email marketing spans brand types, audience demographics, and borders. For decades, it’s showcased the importance of a wide-reaching network and specialized messaging regarding brand awareness, loyalty, and longevity. But does this type of...
5 Digital Marketing Trends We’re Anticipating In 2023
The only thing constant about marketing is change. And for 2023, we've got the drop on the digital marketing trends you can look forward to in the new year. Things like live video, social media strategies, influencer marketing, and third-party tracking cookies are set...
Is A Buyer Persona Still A Useful Marketing Tool?
Meet Jane. She’s 20 years old, works out five days a week, eats a vegan diet, and shops sustainably. No, this isn’t Jane’s dating profile; it’s her buyer persona. And, for brands, having defined personas can be the difference between marketing that connects and...
Get More Out Of Your PPC Campaigns With a Google Certified Specialist
Pay-per-click or PPC campaigns are an effective way to get more eyes on your product or services. But how do you know that extra traffic will translate into more sales, not just an expensive bounce rate? An experienced Google Certified Specialist can ensure your ad...
5 Content Marketing Strategies to Drive Knockout SEO
In the world of marketing, content is currency. No, we’re not talking about cryptocurrency. Instead, it’s a sort of brand currency that can increase the value of your products and services. Whether you’re a habitual blogger or trying your hand at new methodologies...
The Top Calls-To-Action For Your Next High Conversion Landing Page
A call to action is the rallying cry of your brand. It can turn prospective customers casually browsing your website into loyal customers who return and share your brand with others. What could be better? But there is an art form to getting the call to action right...
Start 2023 On The Right Foot With an End-of-Year SEO Audit
As we near the end of another year, you probably have plenty on your plate. But make sure the end-of-year SEO audit doesn’t slide off your to-do list. This small but powerful tool allows you to assess your website’s performance, identify potential issues, and ensure...
AI In Marketing? How Bots And Automation Are Changing The Game.
Over the last few years, AI has played an increasingly important role in our daily lives. From voice-activated assistants who juggle our calendars to self-driving cars delivering pizzas, AI is transforming our world. And that’s easy to see when considering the role of...
Are There Benefits To Working with A Local Marketing Agency? Maybe.
Local knowledge matters. For example, knowing where the best car wash is, your favorite non-touristy spot to get a drink, or which secret parking spot to tuck into when it's bustling downtown. This is one advantage of knowing a place well. Likewise, location is...
Gen Z Marketing Trends That Are Shaping The Digital Landscape
The Wild Wild Web has a new sheriff in town: Gen Z. These Zoomers, as they’re known, are socially conscious, brand skeptical, and changing the digital landscape as we know it. If you’re disoriented, don’t worry. Implementing these Gen Z marketing trends authentically...
Top 3 PPC Marketing Services For Business Growth
You may or may not have noticed that marketing loves its acronyms – CTA, SEO, UI/UX, B2B, the list goes on. Pay-per-click, or PPC, may be just another acronym to memorize, but it's worth a deep dive if you're serious about growing your brand. At Savy, we've...
5 Common Mistakes to Avoid When Building a Facebook Advertising Campaign
Picture this: you’ve just checked on your Facebook advertising campaign insights to see how it’s performing and…nothing. Nada. Zip-a-dee-doo-dah. You rethink the hours you spent agonizing over the right imagery, copy, and audience targeting. Where did you go wrong? If...
All Advertising Agencies Should Do These 5 Things Well
Overwhelmed by how to market your business on your own? You’re not alone! A great marketing plan starts with having a clear business strategy that works toward your unique goals. Whether you need pay-per-click advertising, SEO help, or social media content, here are a...
Surefire Signs That Your Business Needs A Google Ads Specialist
When you need answers to life’s most burning question, you likely don’t think to Ask Jeeves or turn to Bing. Instead, we Google it. In fact, the search engine is so monolithic that it’s estimated Google processes approximately 63,000 search queries every second. That...
Does Social Media Really Help You Rank Higher On Google? 3 Things To Know About Social Media & SEO
Let’s play a word association game. When I say sky, you might think blue. When I say drink, you might say coffee (or cocktail, if it’s getting close to Happy Hour). And when I say social media, you should think of SEO. Ok, maybe that last one isn’t so intuitive....
How to Discover Your Brand Voice and Why It Matters
You probably don't remember saying your first word. Maybe you've seen it on videotape, or maybe you've just heard the story approximately 500 times from family members about "the day you found your voice." When a brand finds its voice, it may not be cataloged in a...
Why You Should Focus on a Brand Strategy First and Content Strategy Second
It’s common to feel like you’re chasing walls in the business world. You launch a brand and a competitor pops up. You get ahead of them, and another brand you never thought was a threat comes up from behind with a version of your same product. Plenty of brands today...
Marketing Agencies Should Help You Work Smarter, Not Harder. Here’s What to Look for Before Hiring One.
Shopping online is a lot like shopping for a marketing agency. You spend hours poring over the different options until you think you've found the right one. And when you do, you immediately click buy! But, after waiting patiently (or impatiently, if we're being...
5 Reasons You Absolutely Need A Digital Marketing Strategy
As a person with no natural sense of direction, I never leave the house without my GPS. Even though I’ve lived in the same city for nearly ten years, I love the security of seeing every turn mapped out for me before I ever leave my driveway. And with good reason....
What Do The Top Marketing Agencies In The World Have In Common?
What do the top marketing agencies in the world have in common besides creative names, kick-ass portfolios, and caffeine addictions? Turns out, a whole lot. These top-tier agencies have decades of experience under their belts, but they also have a certain je ne sais...
6 Important Members of Your Full-Service Digital Marketing Team (And What You Can Expect From Each)
There are plenty of cliche movie tropes out there. Like the hero who walks calmly away from an explosion. The hardboiled detective who needs to solve “one last case” before retirement. Even the aliens landing and demanding “take me to your leader.” But there’s one...
5 Projects That Show the Scope of Our Brand Marketing Agency
You know the saying: “The customer is always right?” Well, in marketing we’d take that a step further and say: “The client always has the story." You know your brand on a deeper level. You understand your audience’s pain points and know which problems are the most...
Why There’s No Such Thing as the “Best Digital Marketing Agency”
There is a seemingly endless list of reasons you might consider working with a marketing agency. Maybe you're looking for help communicating with your growing customer base. Or, maybe you're hoping to identify the perfect market segment so you can break through the...
3 Brand-Building Methods That Digital Marketing Companies Rely On
Digital marketing companies are a little like construction and design firms. They spend years analyzing trends, practicing the latest building methods, and are a little picky about who they work with. And while all marketing agencies will differ in their approach,...
In a Digital-Forward World, Online Marketing Companies Just Make Sense
Imagine you’re a bird (bear with us). You’re flying along doing your migrational bird thing when, all of a sudden, you see a plane. You marvel at its shiny silver coat and its long, straight wings. Before you know it, it’s zoomed out of view. So, you stretch your...
Want To Connect With Your Audience In 2021? Focus On These Digital Marketing Channels
By now, most of us have heard of David Foster Wallace’s infamous commencement speech. As the story goes, two young fish are swimming along. They happen to meet an older fish swimming the other way. The older fish nods at them and says “Morning, boys. How’s the water?”...
What Your Brand Is Made Of: Product Packaging Design That Gets Noticed
Your brand is made of hard work, late nights, and a fair amount of tears. Every product that goes out your door or is added to a virtual cart results from those things. And the product packaging design you choose will either give a great first impression or have your...
Are Digital Marketing Agencies Obsolete? The Case Against Most Digital Ad Firms
When the creative team behind Jurassic Park first proposed that computer animated graphics could replace stop-motion animation to bring a 16-foot tall T-Rex to life, most people—including Steven Spielberg—scoffed. At the time, computers were thought to be clunky, the...