The Art and Science of E-Commerce Website Development

The Art and Science of E-Commerce Website Development

Helping your marketing stay "up with the times" is our M.O. Building your next high-performance website with a sleek user design and brand identity is how we do it. E-commerce is a powerful online tool to showcase your best products and services. Savy is an...

The Ephemeral Edge: Why Disappearing Content is End Game

The Ephemeral Edge: Why Disappearing Content is End Game

Over the past few years, the evolution of social media has led to the current era of endless scrolling, information overload, and shrinking attention spans. At Savy, we're asking the question — how can we leverage short-form content for our clients to boost their...

Is Seasonal Marketing Worth the Hype or Bah Humbug?

Is Seasonal Marketing Worth the Hype or Bah Humbug?

This time of year is jam-packed with seasonal messaging, sometimes to the chagrin of consumers still recovering from the barrage of Thanksgiving and fall activities. However, when done correctly, product or service promotions that align with specific times of the year...

How Our Brand Marketing Agency Is Navigating AI’s Impact

How Our Brand Marketing Agency Is Navigating AI’s Impact

We're not going to lie to you. AI is getting scary, as in scary good at impersonating human behavior. Pioneering machines to be human-like is a Herculean feat that the world's top minds are still perfecting. And we'll leave it up to them to decide whether to embrace...

Is Your Creative Agency Following These Top Marketing Trends?

Is Your Creative Agency Following These Top Marketing Trends?

Marketing is a disco ball of shifting priorities. It’s exciting and shimmery, but staying on top of it all can be challenging! And while the seventies are back in vogue, you don’t need to trend with the bell-bottoms and earth tones. Savy is here to help you get in on...

Our Favorite Examples of Interactive Content

Our Favorite Examples of Interactive Content

The hit show Mad Men took America by storm when it premiered in 2007. Audiences were captivated by the fashion, makeup, and hedonistic lifestyle of Sterling Cooper’s ad executives. But for marketing professionals like us, the show’s portrayal of The Golden Age of...

Metrics Matter: Search Engine Marketing—What is SEM?

Metrics Matter: Search Engine Marketing—What is SEM?

Every good marketer knows numbers matter. So when we run across a mind-blowing stat, we have to share it! According to the SEO analytics tool, Afrefs, "90.63% of pages get no organic traffic." That means that 90% of content on the internet never reaches its intended...

How Trademark Protection Safeguards Your Brand’s Identity

How Trademark Protection Safeguards Your Brand’s Identity

We know it takes creative sweat and artistic magic to generate unique branding that stands out in a crowded marketplace—because it’s part of what we do! The last thing we want is for our client’s brand identity to be snatched up by a competitor. To ensure that doesn’t...

Does Your Brand Need Responsive Web Design Services?

Does Your Brand Need Responsive Web Design Services?

In the branding world, content is king. But who’s the queen that makes big moves behind the scenes? Responsive web design. In our device-driven world, brands that don’t have websites optimized for different screen sizes will fall behind in overall user experience and...

Your Checklist For Hiring A Full Service Creative Agency

Your Checklist For Hiring A Full Service Creative Agency

You wouldn’t marry someone you didn’t know anything about. The same is true of hiring a full-service creative agency. Whether you’re a fledgling or established brand, hiring an agency can take your business to the next level. But before you swipe right, you’ve gotta...

The Ultimate Digital Marketing Guide

The Ultimate Digital Marketing Guide

Few worlds change as rapidly as digital marketing. And with so many channels and platforms to put your message on, it’s tricky to find out how to move the needle for your business. Maybe you’ve trial-and-errored things: a little Facebook campaign here, a little print...

Is The Marketing Funnel Dead? Maybe.

Is The Marketing Funnel Dead? Maybe.

It's a question that pops up in marketers' minds far and wide at least a few times a year: is the marketing funnel, as we know it, dead?  The digital revolution has transformed the buyer’s journey so profoundly that there’s no “typical” journey from awareness to...

Does Email Marketing Still Work in 2023?

Does Email Marketing Still Work in 2023?

Hook. Click. Convert.  Email marketing spans brand types, audience demographics, and borders. For decades, it’s showcased the importance of a wide-reaching network and specialized messaging regarding brand awareness, loyalty, and longevity. But does this type of...

5 Digital Marketing Trends We’re Anticipating In 2023 

5 Digital Marketing Trends We’re Anticipating In 2023 

The only thing constant about marketing is change. And for 2023, we've got the drop on the digital marketing trends you can look forward to in the new year. Things like live video, social media strategies, influencer marketing, and third-party tracking cookies are set...

Is A Buyer Persona Still A Useful Marketing Tool?

Is A Buyer Persona Still A Useful Marketing Tool?

Meet Jane. She’s 20 years old, works out five days a week, eats a vegan diet, and shops sustainably. No, this isn’t Jane’s dating profile; it’s her buyer persona. And, for brands, having defined personas can be the difference between marketing that connects and...

5 Content Marketing Strategies to Drive Knockout SEO

5 Content Marketing Strategies to Drive Knockout SEO

In the world of marketing, content is currency. No, we’re not talking about cryptocurrency. Instead, it’s a sort of brand currency that can increase the value of your products and services. Whether you’re a habitual blogger or trying your hand at new methodologies...

Start 2023 On The Right Foot With an End-of-Year SEO Audit

Start 2023 On The Right Foot With an End-of-Year SEO Audit

As we near the end of another year, you probably have plenty on your plate. But make sure the end-of-year SEO audit doesn’t slide off your to-do list. This small but powerful tool allows you to assess your website’s performance, identify potential issues, and ensure...

Top 3 PPC Marketing Services For Business Growth

Top 3 PPC Marketing Services For Business Growth

You may or may not have noticed that marketing loves its acronyms – CTA, SEO, UI/UX, B2B, the list goes on. Pay-per-click, or PPC, may be just another acronym to memorize, but it's worth a deep dive if you're serious about growing your brand. At Savy, we've...

All Advertising Agencies Should Do These 5 Things Well

All Advertising Agencies Should Do These 5 Things Well

Overwhelmed by how to market your business on your own? You’re not alone! A great marketing plan starts with having a clear business strategy that works toward your unique goals. Whether you need pay-per-click advertising, SEO help, or social media content, here are a...

How to Discover Your Brand Voice and Why It Matters

How to Discover Your Brand Voice and Why It Matters

You probably don't remember saying your first word. Maybe you've seen it on videotape, or maybe you've just heard the story approximately 500 times from family members about "the day you found your voice." When a brand finds its voice, it may not be cataloged in a...