The Art and Science of E-Commerce Website Development

The Art and Science of E-Commerce Website Development

Helping your marketing stay "up with the times" is our M.O. Building your next high-performance website with a sleek user design and brand identity is how we do it. E-commerce is a powerful online tool to showcase your best products and services. Savy is an...

The Ephemeral Edge: Why Disappearing Content is End Game

The Ephemeral Edge: Why Disappearing Content is End Game

Over the past few years, the evolution of social media has led to the current era of endless scrolling, information overload, and shrinking attention spans. At Savy, we're asking the question — how can we leverage short-form content for our clients to boost their...

What It Means When You Work With a Google Partner Agency Like Savy

What It Means When You Work With a Google Partner Agency Like Savy

Savy is a Google Partner agency, a mark of the most reputable digital marketing brands. But what does this mean exactly?  It means our agency is vetted by one of the most influential entities in search! Google holds the keys to the kingdom for best practices in SEO....

The Art and Science of Savy’s SEO Content Writing Services 

The Art and Science of Savy’s SEO Content Writing Services 

Here today, gone tomorrow? Not the case with search engine optimization. This aspect of online marketing has much more staying power than a trend, and there are many reasons why that's a good thing. But first, let's start with why our SEO content writing services are...

Our Favorite Holiday Ads and What They Can Teach Us in the New Year

Our Favorite Holiday Ads and What They Can Teach Us in the New Year

During the winter season, consumers are barraged with holiday ads on social media, television, YouTube, email, and pretty much everywhere they turn. To overcome commercial fatigue, brands must distinguish themselves by creating ads that resonate with their audience...

Our Boutique Agency Predicts the Next Great Marketing Trends of 2024

Our Boutique Agency Predicts the Next Great Marketing Trends of 2024

Say goodbye to the era of passive content consumption. As we step into marketing trends in 2024, the landscape is anticipating transformation. As a forward-thinking boutique agency, Savy helps our clients navigate and apply these trends. From interactive content and...

Is Seasonal Marketing Worth the Hype or Bah Humbug?

Is Seasonal Marketing Worth the Hype or Bah Humbug?

This time of year is jam-packed with seasonal messaging, sometimes to the chagrin of consumers still recovering from the barrage of Thanksgiving and fall activities. However, when done correctly, product or service promotions that align with specific times of the year...

Brands for the Greater Good: How to Achieve Sustainable Marketing

Brands for the Greater Good: How to Achieve Sustainable Marketing

Today’s consumers expect more than just pretty packaging from product brands regardless of their industry or audience. Companies are embracing meaningful sustainability practices to serve a changing consumer landscape that includes environmentally conscious customers....

How Our Brand Marketing Agency Is Navigating AI’s Impact

How Our Brand Marketing Agency Is Navigating AI’s Impact

We're not going to lie to you. AI is getting scary, as in scary good at impersonating human behavior. Pioneering machines to be human-like is a Herculean feat that the world's top minds are still perfecting. And we'll leave it up to them to decide whether to embrace...

Your Brand by the Numbers: Why Marketing Analytics Is Important

Your Brand by the Numbers: Why Marketing Analytics Is Important

Marketing analytics can feel like an abstract data storm. But, if you look closely enough, that data tells a story that brands can utilize for success. Understanding which metrics are important and how to use them to your advantage is a powerful tool for your...

Is Your Creative Agency Following These Top Marketing Trends?

Is Your Creative Agency Following These Top Marketing Trends?

Marketing is a disco ball of shifting priorities. It’s exciting and shimmery, but staying on top of it all can be challenging! And while the seventies are back in vogue, you don’t need to trend with the bell-bottoms and earth tones. Savy is here to help you get in on...

Our Favorite Examples of Interactive Content

Our Favorite Examples of Interactive Content

The hit show Mad Men took America by storm when it premiered in 2007. Audiences were captivated by the fashion, makeup, and hedonistic lifestyle of Sterling Cooper’s ad executives. But for marketing professionals like us, the show’s portrayal of The Golden Age of...

The Best Creative Agencies Will Do These Things for Your Brand

The Best Creative Agencies Will Do These Things for Your Brand

Creative agencies are a curious blend of marketing professionals, data scientists, creative prodigies, and business gurus. No one is more qualified to come up with a brilliant campaign or to straighten out your business messaging than an agency united by talent and...

Metrics Matter: Search Engine Marketing—What is SEM?

Metrics Matter: Search Engine Marketing—What is SEM?

Every good marketer knows numbers matter. So when we run across a mind-blowing stat, we have to share it! According to the SEO analytics tool, Afrefs, "90.63% of pages get no organic traffic." That means that 90% of content on the internet never reaches its intended...

How Trademark Protection Safeguards Your Brand’s Identity

How Trademark Protection Safeguards Your Brand’s Identity

We know it takes creative sweat and artistic magic to generate unique branding that stands out in a crowded marketplace—because it’s part of what we do! The last thing we want is for our client’s brand identity to be snatched up by a competitor. To ensure that doesn’t...

Does Your Brand Need Responsive Web Design Services?

Does Your Brand Need Responsive Web Design Services?

In the branding world, content is king. But who’s the queen that makes big moves behind the scenes? Responsive web design. In our device-driven world, brands that don’t have websites optimized for different screen sizes will fall behind in overall user experience and...

Your Checklist For Hiring A Full Service Creative Agency

Your Checklist For Hiring A Full Service Creative Agency

You wouldn’t marry someone you didn’t know anything about. The same is true of hiring a full-service creative agency. Whether you’re a fledgling or established brand, hiring an agency can take your business to the next level. But before you swipe right, you’ve gotta...

The Ultimate Digital Marketing Guide

The Ultimate Digital Marketing Guide

Few worlds change as rapidly as digital marketing. And with so many channels and platforms to put your message on, it’s tricky to find out how to move the needle for your business. Maybe you’ve trial-and-errored things: a little Facebook campaign here, a little print...

Is The Marketing Funnel Dead? Maybe.

Is The Marketing Funnel Dead? Maybe.

It's a question that pops up in marketers' minds far and wide at least a few times a year: is the marketing funnel, as we know it, dead?  The digital revolution has transformed the buyer’s journey so profoundly that there’s no “typical” journey from awareness to...

Does Email Marketing Still Work in 2023?

Does Email Marketing Still Work in 2023?

Hook. Click. Convert.  Email marketing spans brand types, audience demographics, and borders. For decades, it’s showcased the importance of a wide-reaching network and specialized messaging regarding brand awareness, loyalty, and longevity. But does this type of...

5 Digital Marketing Trends We’re Anticipating In 2023 

5 Digital Marketing Trends We’re Anticipating In 2023 

The only thing constant about marketing is change. And for 2023, we've got the drop on the digital marketing trends you can look forward to in the new year. Things like live video, social media strategies, influencer marketing, and third-party tracking cookies are set...

Is A Buyer Persona Still A Useful Marketing Tool?

Is A Buyer Persona Still A Useful Marketing Tool?

Meet Jane. She’s 20 years old, works out five days a week, eats a vegan diet, and shops sustainably. No, this isn’t Jane’s dating profile; it’s her buyer persona. And, for brands, having defined personas can be the difference between marketing that connects and...

5 Content Marketing Strategies to Drive Knockout SEO

5 Content Marketing Strategies to Drive Knockout SEO

In the world of marketing, content is currency. No, we’re not talking about cryptocurrency. Instead, it’s a sort of brand currency that can increase the value of your products and services. Whether you’re a habitual blogger or trying your hand at new methodologies...

The Top Calls-To-Action For Your Next High Conversion Landing Page

The Top Calls-To-Action For Your Next High Conversion Landing Page

A call to action is the rallying cry of your brand. It can turn prospective customers casually browsing your website into loyal customers who return and share your brand with others. What could be better? But there is an art form to getting the call to action right...

Start 2023 On The Right Foot With an End-of-Year SEO Audit

Start 2023 On The Right Foot With an End-of-Year SEO Audit

As we near the end of another year, you probably have plenty on your plate. But make sure the end-of-year SEO audit doesn’t slide off your to-do list. This small but powerful tool allows you to assess your website’s performance, identify potential issues, and ensure...

AI In Marketing? How Bots And Automation Are Changing The Game.

AI In Marketing? How Bots And Automation Are Changing The Game.

Over the last few years, AI has played an increasingly important role in our daily lives. From voice-activated assistants who juggle our calendars to self-driving cars delivering pizzas, AI is transforming our world. And that’s easy to see when considering the role of...

Top 3 PPC Marketing Services For Business Growth

Top 3 PPC Marketing Services For Business Growth

You may or may not have noticed that marketing loves its acronyms – CTA, SEO, UI/UX, B2B, the list goes on. Pay-per-click, or PPC, may be just another acronym to memorize, but it's worth a deep dive if you're serious about growing your brand. At Savy, we've...

All Advertising Agencies Should Do These 5 Things Well

All Advertising Agencies Should Do These 5 Things Well

Overwhelmed by how to market your business on your own? You’re not alone! A great marketing plan starts with having a clear business strategy that works toward your unique goals. Whether you need pay-per-click advertising, SEO help, or social media content, here are a...

Surefire Signs That Your Business Needs A Google Ads Specialist

Surefire Signs That Your Business Needs A Google Ads Specialist

When you need answers to life’s most burning question, you likely don’t think to Ask Jeeves or turn to Bing. Instead, we Google it. In fact, the search engine is so monolithic that it’s estimated Google processes approximately 63,000 search queries every second. That...

How to Discover Your Brand Voice and Why It Matters

How to Discover Your Brand Voice and Why It Matters

You probably don't remember saying your first word. Maybe you've seen it on videotape, or maybe you've just heard the story approximately 500 times from family members about "the day you found your voice." When a brand finds its voice, it may not be cataloged in a...

5 Reasons You Absolutely Need A Digital Marketing Strategy

5 Reasons You Absolutely Need A Digital Marketing Strategy

As a person with no natural sense of direction, I never leave the house without my GPS. Even though I’ve lived in the same city for nearly ten years, I love the security of seeing every turn mapped out for me before I ever leave my driveway. And with good reason....