What Is Brand Consistency, and How Can You Achieve It?

What Is Brand Consistency, and How Can You Achieve It?

Brands are dynamic, developing things. For those in marketing, brand consistency is the end-all-be-all. If you can achieve a streamlined look, feel, and essence, you are doing something right.  However, it would be a big mistake to think consistency is achieved simply...

Why Your Brand Needs Custom Images to Compete

Why Your Brand Needs Custom Images to Compete

Brand imagery has come a long way in the digital age. Image-forward social media sites like Instagram have changed the landscape. It’s more important than ever for brands to present images that align correctly with their brand identity and messaging.  Stock image...

Are Monthly Subscription Boxes All Hype, or Here to Stay?

Are Monthly Subscription Boxes All Hype, or Here to Stay?

If you scroll through any social media site, you’ve probably seen people vlogging monthly subscription boxes unveilings. While these promotional posts may end up looking the same after a while, the companies behind them are raking in big bucks from consumers’ monthly...

3 Brands That Are Crushing Experiential Marketing

3 Brands That Are Crushing Experiential Marketing

Future generations of humanity almost always experience the world in vastly different ways than their predecessors. For instance, the number of major differences between generations like the Baby Boomers and Millennials can be staggering. Whether it’s because of...

Will The New YouTube Algorithm Impact Your Content?

Will The New YouTube Algorithm Impact Your Content?

Internet algorithms dictate everything we see online. They’re continually evolving, and sometimes that makes it hard to keep up.  It’s almost as if new algorithms come and go. Just when we think we’ve figured them out, they’re gone as fast as they arrived. But on the...

How the Future of AI Makes Us More, Not Less, Human

How the Future of AI Makes Us More, Not Less, Human

If you were the kind of kid who dreamed about living like the Jetsons, we’ve got some good news for you. Though machine maids and butlers with human-like intelligence still sound like something from a sci-fi movie, AI has become part of your daily experience. It’s...

Startup Fails (And What We Can Learn From Them)

Startup Fails (And What We Can Learn From Them)

During the most recent U.S. recession, Mike Kappel found himself in a difficult position. He was a serial entrepreneur and the founder and CEO of Patriot Software Company. And he was running a failing business. In a 2018 Forbes article, Kappel recounts the lessons he...