800 santa barbara.

Luxury downtown living

The construction firm behind the 800 Santa Barbara development came to Savy in the early stages of their project. From previous experience, they knew they needed to get ahead of the curve with marketing and brand awareness in order to facilitate a successful launch. Their goal was to strategically position and generate buzz around their luxury, multi-family development in historic downtown Santa Barbara.

Brand Voice

Savy’s content teams started by working with the client to develop a unique brand identity and voice. This internal document set the tone for the future web and social media content, marketing, and internal communications. During this process, we identified the three main brand voice pillars as confident, refined, and sophisticated. These elements of the voice helped strengthen the brand’s commitment to excellence.


Savy’s design team created a comprehensive landing page with floor plans, custom imagery, and an interactive map of Santa Barbara for prospective residents to explore the area virtually. The clean, modern design elements and custom imagery of the site reflect the aesthetics of the high-end apartments.

On-Site SEO & Copywriting

After establishing the brand voice, our content team researched strategic, hyperlocal keywords to support the brand’s organic visibility. The resulting web content combines strategy with storytelling to communicate the brand’s (and its apartment’s) timeless elegance.