ProLite
Pro-Lite was founded in 1982 by two traveling surfers working for the airlines who were seeking reliable protection for their boards. With nothing on the market, they set out to make their own surfboard bags and quickly became a trusted name among surfers worldwide. Having approached Savy years ago for a new website, their team was ready for a modernized and faster e-commerce site to boost sales and brand awareness.
VISIT WEBSITEE-Commerce Website
Savy built a Shopify-powered e-commerce platform with a clean, intuitive interface, allowing customers to effortlessly browse, learn about, and purchase products. The redesigned site was developed to be fully responsive, ensuring seamless shopping across devices. With a modern aesthetic and a layout that puts Pro-Lite’s innovative products front and center, the website now provides an elevated user experience that aligns with the brand’s forward-thinking identity.
On-Site SEO & Copywriting
To complement the website overhaul, Savy refreshed Pro-Lite’s content to better communicate product benefits and brand values. The site rewrites reflect Pro-Lite’s innovative spirit, ensuring clarity and engagement while maintaining a strong brand voice. By researching competitive keywords in the surf gear space, we optimized the main navigational and product pages to improve search engine rankings, increase organic traffic, and drive conversions. The refreshed content effectively educates customers on the unique advantages of Pro-Lite’s products, reinforcing the brand’s expertise and credibility.
