Jennifer Porcher Consulting
Jennifer Porcher began Jennifer Porcher Consulting (JPC) based on the belief that businesses succeed when they invest in their people. She approached Savy to create an updated website that better communicated this mission and the brand’s strategic services for Californian organizations of all scales and industries.
VISIT SITEBrand Voice and Logo design
Just as the foundation of any business is its people, so is a brand’s voice the North Star of any brand communications. We began our work with Jennifer Porcher in this preliminary stage. After an initial discussion and market research, we identified the brand’s voice as professional, authentic, and personable. These pillars, alongside differentiators such as depth and breadth of experience, personalized business support, and a collaborative service approach, helped set her firm apart from competitors.
This internal document set the tone for future web and social media content, marketing, and internal communications.
Website Design
After identifying the brand voice, our design team began creating a modern and interactive website that was equal parts engaging and educational. The clean UX and streamlined navigation make it easy for clients and potential clients to compare services, learn what to expect with each deliverable, and identify their pain points.
By integrating the brand’s imagery throughout, we created a site that’s personable and warm from the get-go. This, in addition to the graphics and animations, helped to bring the website to life.
On-Site SEO & Copywriting
Our targeted, hyper-local SEO strategy was aimed toward businesses within San Luis Obispo and the surrounding cities. With this in mind, our content team created compelling site copy that demonstrated Jennofer’s and her company’s expertise, unique approach, and personalized services (“therapy for your business”).
There was a heavy emphasis on the brand’s values and process, business owners’ pain points, and the experience of working with JPC. We also focused on the team members and their individual areas of expertise, which helped further the brand’s approachable voice. With the ultimate CTA of reaching out for a consultation, each page showcases JPC’s motivation, empowerment, and dedication to a business’s success through its people.
