D&R Office Works
D&R Office Works Inc. delivers exceptional, full-service office furniture that businesses trust to elevate their environments. Despite their three-plus decades of experience and wide range of services, D&R needed to better communicate their value proposition and service offerings to both recurring clients and new prospects in an increasingly competitive market. So, Savy’s work began…
VISIT WEBSITEBrand Voice
Developing D&R’s brand voice required balancing their industry expertise with their family-owned, personal approach to client service. We crafted a voice that speaks with confidence and authority about workspace transformation while maintaining the warmth and accessibility that sets them apart from corporate competitors. The brand voice emphasizes their comprehensive, solution-oriented approach—positioning D&R not just as furniture suppliers, but as workspace transformation partners who understand that every business has unique needs.
This internal document set the tone for future web and social media content, marketing, and internal communications.
Website Design
The new D&R Office Works website needed to clearly communicate the breadth of their services while demonstrating their expertise across multiple industries. We designed a user experience that guides visitors through their comprehensive process—from space planning and design through furniture selection and project management—making it easy for potential clients to understand exactly how D&R can transform their workspace.
Strategic content organization highlights its specialization in healthcare facilities, educational institutions, and growing businesses, with dedicated sections showcasing case studies and testimonials from each sector. The site emphasizes their Southern California presence and decades of local experience, building trust with regional businesses while making it simple for prospects to request consultations and explore their full range of workspace solutions.
On-Site SEO & Copywriting
Our SEO strategy focused on establishing D&R as the premier office furniture and workspace design authority across its Southern California service areas. We developed targeted content around key search terms like “office furniture Los Angeles,” “workspace design Irvine,” and “commercial furniture installation,” ensuring D&R appears prominently when businesses search for these services.
The copywriting strategy emphasizes their unique combination of space planning, furniture selection, and project management capabilities, distinguishing them from single-service competitors. Each page reinforces their three decades of local experience and family-owned approach while incorporating location-specific content that captures searches across Los Angeles, Irvine, Pasadena, Ontario, and surrounding areas, driving qualified leads from companies actively seeking complete workspace transformation solutions.
Brand Collateral
We designed a comprehensive collateral suite that reflects D&R’s professional expertise while remaining approachable and client-focused. Business cards immediately communicate their comprehensive service offering, letterheads reinforce their established Southern California presence, and flyers showcase their diverse project capabilities across healthcare, education, and commercial sectors. The pitch deck and proposal templates guide prospects through D&R’s process-driven approach, positioning them as the trusted partner for complete workspace transformation.
Ongoing Support
As a continued Savy client, D&R benefits from our comprehensive ongoing marketing support, including monthly email campaigns, blog writing, social media management, and targeted Google Ads. This integrated approach keeps them top-of-mind with existing clients while positioning them as workspace design thought leaders and capturing high-intent searches across their Southern California service areas, ensuring consistent lead generation and sustained growth after three decades of market leadership.
