Primate Global Foundation
Primate Global Foundation stands at the critical intersection of human development and wildlife conservation, guided by its mission to help humans and wildlife coexist.
Visit WebsiteScaling Conservation: A Complete Brand Refresh for Organizational Growth
CEO Leslie Kadane approached Savy at a pivotal moment in their organizational growth. While their conservation work was making a real impact on the ground, their brand presence wasn’t effectively communicating their unique approach to human-wildlife coexistence. They needed a complete brand refresh that would encompass three critical areas: brand identity, digital presence, and brand awareness.
Photography by Leslie Kadane.
Logo Design
The new Primate Global Foundation logo needed to work across cultures and communicate a complex message simply. Our design solution centers on the powerful imagery of human-wildlife coexistence through carefully crafted silhouettes of a person and monkey, representing the foundation’s core mission of fostering harmony between communities and primates.
The cyclical shape surrounding these figures serves multiple symbolic purposes: it represents the circle of life that connects all species, reflects the foundation’s global sphere of influence, and creates a sense of protection and unity. The incorporation of the brand’s signature green accent color reinforces their environmental focus while ensuring the globally relevant design translates seamlessly across all applications and cultures.
Website Design
Understanding that CEO Leslie’s exceptional photography was a key asset, we designed a website that transforms these powerful images into compelling storytelling tools. The site prominently features the wildlife and landscapes from their conservation programs at Gedi National Monument and Siria Escarpment, creating an immediate emotional connection with visitors while maintaining clean navigation for easy donor engagement.
On-Site SEO & Copywriting
Our targeted SEO strategy focused on positioning Primate Global Foundation as a thought leader in human-wildlife conflict resolution. We developed content that speaks to multiple audiences: potential donors interested in effective conservation, researchers studying primate habitats, and local communities seeking partnership opportunities, crafting content around key themes like “habitat protection,” “human-wildlife coexistence,” and “community-based conservation.”
The copywriting strategy emphasizes the foundation’s unique approach of empowering local communities, distinguishing them from traditional conservation models while reinforcing their measurable impact and collaborative methodology. The result is a content ecosystem that educates visitors about complex conservation challenges while inspiring them to become part of the solution, building trust with supporters, and improving search visibility.