J&J Amusements

Innovation at play.

J&J Amusements has been manufacturing fun since 1975, building world-class go-karts, bumper boats, and attractions for entertainment venues around the globe. As a 100% employee-owned company with decades of industry expertise, J&J Amusements has carved out its niche as the trusted partner for operators who need durable, safe, and high-performance attractions. Savy first partnered with J&J Amusements in 2014 to create their web presence. When they came back to us in 2025, their goal was to modernize the site and better communicate their evolving product offerings, expanded electric solutions, and unique brand differentiators in a rapidly growing B2B market.

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Brand Voice

J&J Amusements needed a voice that honored their long history while positioning them as a forward-thinking leader. We crafted a professional, confident, and approachable brand voice: one that speaks directly to B2B audiences like park operators, developers, and investors. This voice emphasizes trust, expertise, and partnership, ensuring J&J stands out as more than a manufacturer: they’re a guide and collaborator helping clients succeed in the competitive amusement industry.

This internal document set the tone for future web and social media content, marketing, and internal communications.

Website Design

The refreshed website design puts J&J’s heritage and innovation front and center. Clean layouts, bold typography, and dynamic imagery highlight the excitement of their attractions while maintaining a sense of professionalism for business audiences. Intuitive navigation and clear calls-to-action ensure visitors can quickly explore product lines, design services, and support options. The design balances fun and functionality, reflecting both the thrill of the end product and the dependability of the company behind it.

On-Site SEO & Copywriting

We restructured and refined onsite copy to speak directly to J&J’s B2B audience, clearly communicating their differentiators: employee ownership, made-in-Oregon manufacturing, industry-leading safety standards, and decades of expertise. By integrating strategic SEO keywords tied to attractions, go-karts, and entertainment solutions, the site now ranks stronger in search and captures attention from operators actively looking for amusement solutions.

The result is a site that not only reflects J&J’s brand evolution but also drives measurable visibility and growth online.