Bringing Sacramento’s spaces to life with powerful AVL
Beyond supporting live event production with technology for performance spaces, Sacramento-based Alive Media desired to showcase the amazing customization capabilities of its system designers and installers. Alive Media approached Savy with a desire to modernize its website and logo to appeal to clients looking for large-scale system upgrades.
During the brand voice development process, Savy helped Alive Media identify the core differentiators of their services. This included a passion for service, collaboration, and craftsmanship through their long-term client partnerships. Savy helped Alive Media craft compelling messaging strategies to reach their target audiences, including academic facilities and medical institutions needing skilled technology consultants. Savy emphasized Alive Media’s specialization of AV services with website design and copywriting to appeal to these audiences.
Alive Media requested a logo refresh for a more professional, streamlined look to reflect their new direction. The team chose the infinity symbol to represent providing endless connectivity to spaces where people gather. In vibrant green, the color of activation and growth, Alive Media revitalized its image as the leader in systems design and integration in the Sacramento area.
Alive Media emphasized overhauling its website as a key component of its rebrand. Their logo’s modern look and feel inspired a site-wide redesign focused on higher user engagement through audience-segmented landing pages to guide website visitors to their preferred system design solution. Through refreshed imagery, video on the homepage, and a more organized projects page, potential clients can now easily browse case studies, technology specs, and the company’s capabilities.
On-Site SEO & Copywriting
Solutions-forward landing pages were at the heart of Alive Media’s website rebrand. Carefully crafted in collaboration with systems design engineers, these pages focused on Alive’s clients’ most popular goals. Savy helped Alive Media infuse the new website with SEO-rich, informative content that informs their audiences without clouding comprehension with complex technology jargon. Creating clear user pathways to solutions like design and system integration, live event production, and AV consulting helped Alive Media differentiate and segment its solutions offerings.