Argue Custom Homes.

Arizona’s luxury home builder.

Argue Custom Homes is one of the premier luxury home builders in Arizona. Their estates have been featured in numerous magazines and epitomize Southwest luxury. Argue came to Savy to develop a modernized site that reflected the scale of homes they build and the level of care and detail they put into each project.


We worked closely with Argue’s founder, Tom Argue, his daughter Olivia, and select team members to ensure their new website was a true reflection of the company. Our design, development, and content teams worked together to create a new, fully optimized website that’s modern, sleek, and visually stunning. 

The brand’s previous site did not feature the imagery or story to reflect the types of estates they have created with their clients. The challenge here was to keep it simple and stunning. We centered Argue’s incredible builds as the highlight of the site while alluding to their southwest luxury throughout. The addition of video to the homepage helps Argue bring their homes to life and grab the visitors’ attention right away.

On-Site SEO & Copywriting

To help further define Argue as the premiere luxury builder in Arizona, we focused content on the brand’s expertise, recognition, and longstanding reputation in the community. To do this, we built out the story and team pages and added a new process section for potential customers. Overall, the content better told the brand’s story, introduced the team, highlighted projects, and walked clients through the custom home journey.