There are plenty of cliche movie tropes out there. Like the hero who walks calmly away from an explosion. The hardboiled detective who needs to solve “one last case” before retirement. Even the aliens landing and demanding “take me to your leader.” But there’s one movie trope that I’ve always loved most: the “getting the […]

You know the saying: “The customer is always right?” Well, in marketing we’d take that a step further and say: “The client always has the story.” You know your brand on a deeper level. You understand your audience’s pain points and know which problems are the most important to address. Our job is to take the raw elements of your story and craft them into something meaningful for the world. To do this, a brand marketing agency should have a wide scope of tools and capabilities.   The many tricks of a brand marketing agency  As marketing continues to become more […]

There is a seemingly endless list of reasons you might consider working with a marketing agency. Maybe you’re looking for help communicating with your growing customer base. Or, maybe you’re hoping to identify the perfect market segment so you can break through the noise. Regardless of your reasoning, finding the best marketing agency can feel […]

Develop content for a variety of clients to drive performance and enhance SEO, branding and positioning

Job Title: Graphic Designer Type: Contract quickly leading to full-time opportunities Wage: DOE | competitive | employee benefits package Starting Date: Immediately Years of Experience: 5 years You Must: Exemplify Savy’s core values and behaviors as stated below How to Apply: Tell us about yourself and submit your resume on our Job Application Form   Our full-service creative agency has […]

Digital marketing companies are a little like construction and design firms. They spend years analyzing trends, practicing the latest building methods, and are a little picky about who they work with. And while all marketing agencies will differ in their approach, tone, and niches, most have these three brand-building methods in common.    What to ask digital marketing companies before you get started  Like any relationship, the one between you and your digital marketing company takes commitment, understanding, and communication. And some natural chemistry never hurts. So, before getting started on your brand-building—something that can make or break your brand—be […]

Imagine you’re a bird (bear with us). You’re flying along doing your migrational bird thing when, all of a sudden, you see a plane. You marvel at its shiny silver coat and its long, straight wings. Before you know it, it’s zoomed out of view.  So, you stretch your wings longer trying to straighten them […]

By now, most of us have heard of David Foster Wallace’s infamous commencement speech. As the story goes, two young fish are swimming along. They happen to meet an older fish swimming the other way. The older fish nods at them and says “Morning, boys. How’s the water?” The two young fish swim on for a bit, and then eventually one of them looks over at the other and goes “What the hell is water?”  These days, we’re immersed in digital marketing. Like the young fish who have never heard of water, it’s something we experience continually but not always […]

Your brand is made of hard work, late nights, and a fair amount of tears. Every product that goes out your door or is added to a virtual cart results from those things. And the product packaging design you choose will either give a great first impression or have your audience walking (or scrolling) away. Savy helps brands design and market packaging that gets noticed.    Product packaging design and your brand  First off, what do we mean when we talk about product packaging design? It’s simply the exterior of your product—the material, form, graphics, and colors. The sum of […]

When the creative team behind Jurassic Park first proposed that computer animated graphics could replace stop-motion animation to bring a 16-foot tall T-Rex to life, most people—including Steven Spielberg—scoffed. At the time, computers were thought to be clunky, the programs were clumsy, and nobody believed that the king of the dinosaurs would be convincing. Except […]

Another day, another new marketing term. You may have heard “AdTech” floating around in brand discussions but might not know exactly what it means. Or what it could mean for your brand reach and impact. Lucky for you, this blog will answer those questions and more.    So, what is AdTech anyway?   AdTech, as you […]

How many times have you been mindlessly scrolling through the ‘Gram when a video stopped you in your tracks? You paused, reacted in some way (laugh, cried, sat awestruck at your desk), and maybe even saved the video for later. This, folks, is what you want your audience to do. That’s the power of social […]