By now, most of us have heard of David Foster Wallace’s infamous commencement speech. As the story goes, two young fish are swimming along. They happen to meet an older fish swimming the other way. The older fish nods at them and says “Morning, boys. How’s the water?” The two young fish swim on for a bit, and then eventually one of them looks over at the other and goes “What the hell is water?”  These days, we’re immersed in digital marketing. Like the young fish who have never heard of water, it’s something we experience continually but not always […]

Your brand is made of hard work, late nights, and a fair amount of tears. Every product that goes out your door or is added to a virtual cart results from those things. And the product packaging design you choose will either give a great first impression or have your audience walking (or scrolling) away. Savy helps brands design and market packaging that gets noticed.    Product packaging design and your brand  First off, what do we mean when we talk about product packaging design? It’s simply the exterior of your product—the material, form, graphics, and colors. The sum of […]

When the creative team behind Jurassic Park first proposed that computer animated graphics could replace stop-motion animation to bring a 16-foot tall T-Rex to life, most people—including Steven Spielberg—scoffed. At the time, computers were thought to be clunky, the programs were clumsy, and nobody believed that the king of the dinosaurs would be convincing. Except

Another day, another new marketing term. You may have heard “AdTech” floating around in brand discussions but might not know exactly what it means. Or what it could mean for your brand reach and impact. Lucky for you, this blog will answer those questions and more.    So, what is AdTech anyway?   AdTech, as you

How many times have you been mindlessly scrolling through the ‘Gram when a video stopped you in your tracks? You paused, reacted in some way (laugh, cried, sat awestruck at your desk), and maybe even saved the video for later. This, folks, is what you want your audience to do. That’s the power of social

You wouldn’t hide your product behind eyesore displays and on broken racks, would you? So why would you hide your product or service behind the digital equivalent? Good web design can make or break a brand. And good web designers? Well, they can make or break an agency. Here’s why we think we have the best web designers in Bend, OR.   Why good web designers are necessary for your brand  Statistics show that 94 percent of first impressions of a website are design-related. Not only that, but 75 percent of consumers will judge a site on the design alone. […]

Let’s be real: there are hundreds of thousands of brands. Why should a customer choose yours? Because you offer something unique? Or because you’re mission-minded and changing the world? Or, maybe, because your product or service helps people live better lives? We see creative concepts every day, but the trick is breaking through the collective noise and getting people to notice, remember, and become loyal to your brand. A digital marketing agency helps your brand do just that.    What to look for in a digital marketing agency  The world is fast-paced, so let’s get right to it. When you’re […]

What would the world look like if brands tried to represent the people they market to more genuinely? It’s a question that today’s business and marketing leaders have set out to answer. By building more inclusive brands, supported by more inclusive marketing, we can move beyond stale buyer personas and sales tropes and start making

Thirty years ago, most of us couldn’t have imagined a world where we’d walk around with tiny, high-speed computers in our pockets. Today, most of us can’t imagine a world without them. There’s no denying that mobile technology and smart devices have redefined how we interact as a society. Whether we grab our phones to

If you saw Netflix’s The Social Dilemma, you understand why consumers and marketers alike were deleting social accounts and setting limits on their scrolling. Machine learning is a powerful tool but also a potentially destructive and hazardous one. With about three-quarters of consumers distrustful of (and afraid of) machine learning and AI, what can marketers do to earn trust and tread lightly? We’ve put together how you can use this tool for good.   What is machine learning?  We admit this is a bit of a loaded question. Machine learning is a big industry that’s constantly in flux. And, sometimes, […]

There’s no denying that the past year has changed how we interact with and to our customers. First, Google stopped allowing third-party data to be collected. Then Apple announced changes to iOS14’s permission features for app builders. This one-two punch sent a lot of companies— and marketers especially— into a frenzy for the first few

It’s a trend that you may have first noticed in an older relative or a busy friend. Someone who may have trouble typing out with arthritic hands or may be balancing too many things to input a search. We’re, of course, talking about voice search. As a rising trend, we’re seeing more and more of