Dare to pour.

Brentwood Fine Wines (BFW) is redefining the wine shop––one bottle, sip, and click at a time. The Brentwood, CA-based shop was in its early stages when owner Smith Cho came to Savy for help with a new custom e-commerce site, logo, and social media branding.

Logo Design

With the business’s goal of creating a unique, community-based wine shop, the logo’s goal was to be inviting and evocative. The simple, bold font is offset by the playful uniqueness of the upside-down wine glass icon that forms beneath the T in the brand name.


Our design and development teams were tasked with creating a custom, responsive website with a particular focus on mobile-specific design. The Savy team worked closely with Smith to create an eye-catching, modern site that reflected the shop’s and the potential customer’s values. Our design and development teams worked together to create a responsive, dynamic site with simple filter functions and satisfying UX. 

The result is a cohesive, modern site interwoven with personality. The white space throughout the site coupled with the easy-to-use online shop create a pleasant shopping or scrolling experience for users. 

On-Site SEO & Copywriting

Our content teams worked to identify the brand voice and bring it to life. The biggest challenge was organizing the hundreds of beverage options on the e-commerce side to create a simple, clean user experience. In addition, BFW needed to stand out from other wine shops in imagery and content. The copy, like the imagery, brings this same playfulness and wit throughout the site—making the wine experience one of accessible, enjoyable luxury. 

 Overall, the BFW site, corresponding landing page, and social are a modern, unique take on the traditional wine shop. The engaging imagery and content make it a site users will want to visit time and again.

Social Media Branding

In addition to the modern website, Savy optimized Brentwood Fine Wine’s social presence across channels for cohesiveness in imagery and content.