Copa Kids
Central Oregon Pediatric Associates (COPA) has been a local household name since 1975. As an award-winning pediatric clinic, COPA is committed to helping children thrive throughout every stage of growth. Their leadership team approached Savy in early 2024 to help modernize their site, streamline the user experience, and communicate the brand’s story and services more effectively.
VISIT SITEWebsite
COPA’s main audience is busy parents. That said, it was imperative to make the new website fast and easy to navigate, as well as to communicate a large amount of information without being overwhelming. Savy’s design team achieved this with custom-made graphics to denote the type of service or age group, a fun yet interactive use of the brand colors, and a well-organized mega menu.
Navigation
It was necessary to break down the services into “pediatric care” and “specialty care” as well as to create a robust Resources menu that included everything from new patient information to specialized support. There was a heavy emphasis on lifestyle imagery with PNW undertones, practitioner images, and the company’s playful color palette with echoes of the rounded corners of the logo throughout.
On-Site SEO & Copywriting
In addition to the approachable and playful design, it was also important to incorporate a rich (hyper-local) SEO strategy into key service landing pages, resources, and COPA locations. From the organized mega menu, patients (both current and prospective) can easily find the service needed for their children as well as information about providers and help with their bills or insurance.
Storytelling
Storytelling was key throughout, and we fully communicated the practice’s story, mission, and values, as well as each provider’s heart and passion for their patient’s well-being.
