FluoroFinder
FluoroFinder is a fluorescence experiment design platform with both academic and industry tools. The FluoroFinder team came to Savy for a redesign of their logo and website to coincide with the launch of their new application and changing business model.
Visit WebsiteCustom Website Design & Development
The biggest challenge was streamlining the user experience and flow of information while preserving vital experiment design information. The Savy team aimed to make tools and applications more accessible and modernize FluoroFinder’s visual brand to stand out from competitors. Collaborating closely with FluoroFinder executives, our design and development teams created a sleek, user-friendly, and visually appealing site that serves both academic and industry users and integrates seamlessly with the company’s new app.
On-Site SEO & Copywriting
Our content teams worked to identify the company’s brand voice and story and more clearly represent the services the brand offers. With its simplified UX, the new site outlines the brand’s service offerings more clearly while also bringing in more of the brand’s story and educational tools.
Logo Design
The new logo is a play on the brand’s previous colors, which are a nod to its fluorescent database, as well as its spectra viewer tool. The darker design highlights the pops of color throughout and dynamic imagery modernizes the new website and creates interest.
