JailGeek

Better Insights. Better Rates. Better Results.

JailGeek, a pioneer in federal detention management software, partnered with Savy Agency to articulate its unique value and strengthen its brand in a complex, specialized market. Savy helped develop a comprehensive brand strategy, including a unique visual identity and go-to-market messaging. Together, we clearly communicated how JailGeek’s data-driven solutions help local jails secure fair federal compensation and optimize operations.

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Logo Design & Brand Identity

A crucial aspect of our work involved developing JailGeek’s comprehensive visual identity, including a logo for the parent company and its three software solutions: FairRate, FedCast, and Core+. The brand’s simplified, text-based approach and lowercase typography create a balanced aesthetic, feeling both innovative and disruptive while maintaining a tech-focused, professional, and approachable image. A key element of the brand is the orange arrow, which offers a strong opportunity for consistent use as a standalone design element, symbolizing forward-thinking and innovation, injecting a sense of energy and disruption into the overall brand identity.

Website Design & SEO Copywriting

To complement the strong brand identity, Savy designed the JailGeek website focusing on an intuitive user experience and optimized content. We crafted concise, impactful, and SEO-friendly on-site content, clearly conveying JailGeek’s expertise and value to correctional facilities nationwide. This comprehensive approach, featuring a blog and an interactive map of case studies, ensured the website not only featured a cohesive brand and modern aesthetics but also achieved strong search engine visibility, driving organic traffic to their innovative software solutions.

Email Marketing & Collateral

Our support extended to enhancing JailGeek’s outreach through strategic email marketing and collateral. Savy’s guidance on email campaigns emphasized best practices for optimal user experience, including crafting compelling content and layout designs. From team apparel to large-format banners and giveaways for event attendees, Savy developed numerous pieces with distinctive, engaging messages, setting the JailGeek brand apart from the crowd.

Go-to-Market Strategy

Savy assisted JailGeek in refining its go-to-market strategy by ensuring a unified and impactful message across all public-facing materials. We helped articulate their unique position as the first and only software suite specifically engineered for federal detention reimbursement. This involved translating their 20+ years of federal contracting expertise into clear, benefit-driven messaging that resonated directly with their target audience of sheriffs, county executives, and jail administrators, preparing JailGeek for effective market introduction and sustained engagement.