Josie’s Best Gluten Free Mixes
Josie’s Best is a Central Oregon-based gluten-free baking mix company. Josie and her family started the company after food allergies kept her from enjoying the foods she loved most. Now, their “top 8 allergen-free” mixes are on a mission to bring breakfast back for everyone. Josie came to Savy needing an updated site that supported the company’s growth and demonstrated their brand’s playfulness.
Visit WebsiteBrand Voice Development
Before setting to work on Josie’s updated website, our team began the brand voice process to establish differentiators, core values, and voice pillars. This internal document is a guideline for web and social content, marketing, and internal communications. During this process, we identified core values of quality, trust, service, and convenience. With an approachable, knowledgeable, and fun voice, we knew communicating the brand’s better-for-you ingredients and family operation would be imperative.
Website Design & Development
The Savy team worked closely with Josie to create a dynamic website that could scale with Josie’s company and provide a seamless checkout experience for customers. Since Josie’s Best already had an established logo, our design team created other graphics to add throughout the site.
The biggest challenge was communicating the energetic, playful brand identity throughout each element of the e-commerce site while also educating customers (as peers) about the ingredients that make Josie’s Best top 8 allergen-free. Because Josie primarily sells products via the website, she needed a seamless e-commerce platform that allowed new products, sales, and updates to be added easily. In addition, Josie was starting a new subscription club program that needed to be reactive and customized.
Our design and development teams worked together to create a modern, playful, user-friendly e-commerce site that makes it easy for customers to learn about and purchase products.
On-Site SEO & Copywriting
Waxing education is a top priority in Liza’s profession. To better support new and returning clients, she requested an extensive FAQ page to answer important client questions about waxing. Savy used this as an opportunity to capture strategic keywords for the brand while answering commonly asked questions before, during, or after a waxing service. On the About page, we also provided the brand’s backstory and how Liza honed her signature Blue Pearl waxing formulas to help clients stay comfortable through their entire waxing experience.