Kubaru

Assignment made simple.

Kubaru is a leading provider of automated lead and case assignment solutions for Salesforce. In early 2024, Kubaru partnered with Savy Agency to develop a comprehensive rebrand, including a new logo, website updates, app enhancements, and collateral. Through a strategic rebranding strategy, Savy empowered Kubaru to present a more cohesive and modernized brand identity, positioning the company for continued success in a competitive market.

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Brand Positioning

By leveraging automation, Kubaru ensures that leads and cases are consistently directed to the most qualified individuals within an organization, accelerating response times and fostering improved customer experiences. To reflect this focus on efficiency and expertise, Savy Agency worked closely with the Kubaru team to refine their brand positioning, identifying core marketing channels and establishing key differentiators for its target audiences.

Logo Design

The previous Kubaru logo, while functional, lacked a modern and dynamic aesthetic that aligns with the company’s innovative solutions. The redesigned logo serves as a visual representation of a brand’s core identity, incorporating clean lines, a vibrant color scheme, and an abstract icon that evokes a sense of precision and connection. This visual refresh reflects the progressive nature of Kubaru’s technology and its commitment to seamless lead and case distribution.

Website Design

Kubaru’s website serves as a critical touchpoint for potential and existing customers. Savy Agency helped to revamp the website to deliver a more user-friendly and informative experience, and align with the new visual identity. The website now features a clear and concise value proposition, along with compelling app visuals and demos that showcase the positive impact of Kubaru’s solutions and improve user experience.

App Design

Kubaru’s Salesforce app is the core of its product offering. Savy Agency collaborated with the Kubaru development team to streamline the app’s user interface and user experience. The updated app features intuitive navigation, improved data visualization, and a design that fosters efficient lead and case assignment.

Collateral

To further strengthen the brand identity and ensure consistency across all touchpoints, Savy also redesigned Kubaru’s collateral materials, including the company’s letterhead, order forms, and social media branding. The updated collateral reflects the new brand identity and enhances Kubaru’s professional image. By maintaining a cohesive brand experience, Kubaru can leave a lasting impression on its audience and reinforce its position as a leading provider of automated lead and case assignment solutions.