Little Red Wagon Granola

A trusted pantry staple for over 20 years.

Little Red Wagon Granola (LRWG) handcrafts granola that’s easy to love, made to share, and packed with feel-good flavor.

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Partnership Evolution: From Brand Modernization to Digital Transformation

When Ven McMahan acquired the company in 2020, she partnered with Savy to modernize the brand through updated product packaging and a stronger online presence. Since then, we’ve maintained an ongoing relationship with the company—supporting its growth with branding, content, and digital strategy. In 2025, LRWG returned to Savy for a full website refresh, designed to elevate the customer experience and better reflect the brand’s playful, youthful spirit.

Website

The original website update modernized the brand and expanded its reach while preserving its voice and image. Savy created a custom e-commerce site with optimized content and integrated social platforms that continue to host monthly blogs.

For the 2025 refresh, we migrated LRWG to Shopify, modernized the logo, simplified navigation, and built easy-to-browse product pages. A new granola subscription option gives customers a convenient way to keep their favorites stocked. The redesign incorporates more whitespace and playful graphic illustrations to highlight natural ingredients and the brand’s youthful energy. The recipe page was also restructured into popular categories, making it easier for visitors to explore new ways to enjoy LRWG granola.

On-Site SEO & Copywriting

Building on the SEO strategy Savy developed for LRWG in 2020, the 2025 refresh took a data-driven approach to expand the brand’s reach. By analyzing competitors and search trends, we identified opportunities to boost visibility and drive qualified traffic.

Navigation was streamlined for a tighter, more intuitive structure, and keyword-rich landing pages were created for individual products and the new granola subscription program. These updates improve search performance while giving users clear pathways to explore and purchase.

Content throughout the site now better communicates LRWG’s mission—healthy people, healthy food, and a healthy planet—while emphasizing the handcrafted quality and natural ingredients that set the brand apart. The result is a site that evolves the 2020 strategy, balancing storytelling with search optimization to grow reach while staying true to the brand’s identity.

Product Packaging & Design

Savy’s first collaboration with LRWG in 2020 refreshed packaging to showcase growth, sustainability values, and bold flavors while keeping the brand approachable and vibrant. That look became a cornerstone of LRWG’s identity and set the tone for the 2025 website refresh. The new site carries those same elements—playful graphics, natural tones, clean layouts—into the digital space, creating a seamless connection between product packaging and the customer’s online journey.

Social Media Branding & Ongoing Support

To ensure consistency across channels, Savy continues to support LRWG’s digital presence with optimized content and ongoing engagement. Monthly blogs highlight granola recipes, product news, and company updates, boosting SEO while growing and connecting with the brand’s community.

“The Savy marketing team helped us freshen up our brand and updated our logo, re-designed new packaging and built us a new website. They were wonderful to work with and had great ideas as well as a structured execution plan. We are so happy with our new look! We recommend them to anyone looking for a great marketing team that is easy to work with and will deliver great work on your project.”
-Ven McMahan, Little Red Wagon Granola