Little Red Wagon Granola

Handcrafted granola that's good for the soul and the world.

Little Red Wagon Granola (LRWG) started in a food stall at the North Carolina Chapel Hill Farmer’s Market. From the start, owners Hank and Yolanda Bravo sourced local, high-quality ingredients for their handcrafted granola. When Ven and Rob McMahan acquired the company in 2020, they came to Savy for an updated image of their product—both online and in-person with their packaging.

Visit Website

Logo Design

Savy Agency redesigned the logo and branding for Little Red Wagon Granola to capture a playful yet classic aesthetic that resonates with nostalgia and homegrown comfort. The new design highlights the artisanal quality of the granola without feeling pretentious, embracing a look that is both inviting and refined. The rebranding reflects the brand’s roots in handcrafted, local ingredients while appealing to a broader audience with its fresh, approachable style.

Website Design & Development

Savy worked closely with the McMahans to bring their vision for Little Red Wagon Granola to life. The biggest challenge was modernizing the brand and expanding its reach while keeping the essence of its voice and product image. Our design, development, and content teams worked together to create a new, custom e-commerce site with optimized content and branded social media platforms that now host their monthly blogs. With a simple-to-use e-commerce site, users can order products directly from the site and use the store locator to find them in person.

On-Site SEO & Copywriting

Little Red Wagon Granola has been producing high-quality products since 2004, but their new owners wanted to expand their brand and the product’s reach. To do so, our content team implemented SEO-rich content throughout the site, with a fully expanded About page that spoke to the brand’s history and mission, and built out product pages with descriptions, ingredients, and allergen information. Throughout the content, we communicated the brand’s mission of healthy people, healthy food, and a healthy planet and communicated its overarching vibrant, youthful energy.

Product Packaging & Design

In addition to the new e-commerce site, it was equally important to design new packaging that communicated their new visual branding but wouldn’t lose longtime fans. We sourced a sustainable packaging brand for LRWG that showcased the company’s growth, commitment to sustainability and balance, and unique granola flavors.

Ongoing Support

Lastly, we helped the brand optimize its presence across social media channels so the user experience remained consistent. To keep this presence fresh and strengthen our ongoing SEO strategy, Savy also produces monthly blogs for the brand that outline unique uses for its granola, company and product updates, recipes, and more.

“The Savy marketing team helped us freshen up our brand and updated our logo, re-designed new packaging and built us a new website. They were wonderful to work with and had great ideas as well as a structured execution plan. We are so happy with our new look! We recommend them to anyone looking for a great marketing team that is easy to work with and will deliver great work on your project.”
-Ven McMahan, Little Red Wagon Granola