LT Northwest
LT Northwest’s mission is to meticulously craft custom home additions and remodels in Bend and Maui that reflect their clients’ stories, elevate their lifestyles, and exceed their expectations. Owners Tom and London came to Savy to refresh their online presence and to establish brand awareness for their newest branch in Maui, Hawaii.
VISIT SITEBrand Voice
Establishing a brand voice ensures cohesion across all written brand communications. During initial discussions with the LT Northwest team, we knew LT Northwest had a sterling reputation and was built on trust and genuine connections. Their bespoke services and open collaboration had set them apart within the Central Oregon—and now Maui—community.
With their differentiators and goals in mind, we established their voice as personable, transparent, and positive. This internal document set the tone for future web and social media content, marketing, and internal communications.
Website
LT Northwest’s stunning custom home additions and builds were the stars of the newly created website. Our design team let the work speak for itself with an image-forward design and interactive elements such as embedded videos and expandable brand values. We kept the navigation simple—Home, About, Portfolio, Services, Contact—and incorporated plenty of whitespace throughout.
The sticky navigation makes scrolling through each page seamless and user-friendly, and the focus on quality, not quantity, helps potential customers from feeling overwhelmed. Overall, LT Northwest’s new site is clean, timeless, and visually appealing.
On-Site SEO & Copywriting
From the first conversations, Tom and London’s passion was electric. When developing SEO-rich content throughout the site, we knew we needed to communicate this passion and also stand up against competitors. Tom and London wanted their brand values to shine through, from Services to About.
During this development process, we simultaneously created content for the Maui landing page, which established the brand’s unique presence on the island (one that London called home for many years), as well as the values that make LT Northwest what it is.
Throughout both components of the new website, storytelling was key. With the ultimate CTA of starting a project, each page showcases the brand’s passion and integrity.
London Reil
“All we can say is WOW! We interviewed a few full marketing agencies, but ended up going with and trusted Savy Agency with our baby so to speak, and they hit it out of the park. From the initial team meeting through the nuts and bolts of how our brand would speak to our clients, to the final product…we were amazed at how and what they captured from us as we told them about who we are. My business partner and I pride ourselves on the customer experience and their expectations of how we perform. Savy Agency went far past our expectations. They are well worth the investment, the team is pleasing and enjoyable to be around, but most of all, they know their stuff! We at LT Northwest Builders fully back Savy!”