Metriq Health

Physician-Led Hormone Optimization

When Eileen Higham, PhD, and Tom Anderson, MD, came to Savy, they had a bold vision and no brand to support it. We built Metriq Health from the ground up, developing everything from naming and brand voice to visual identity, website, go-to-market strategy, and ongoing content. The result is a brand that looks, sounds, and operates at the level their practice demands.

VISIT WEBSITE

Brand Naming & Strategy

Savy began with a deep naming engagement—researching trademark availability, assessing domain options, and presenting a curated slate of brand candidates calibrated to the founders’ criteria: simple, abstract, scalable, gender-neutral, and tech-forward. Metriq Health emerged as the clear choice, anchoring the brand in measurement and precision without overpromising.

Brand Voice Development

With the name established, Savy built the brand voice from the ground up. We developed a voice framework—evidence-based, approachable, empowering—that positions the brand as something genuinely different from its competitors: a physician-led practice that treats patients as partners and data as the foundation of every decision. Every brand touchpoint reflects that standard.

Visual Identity & Logo

Savy developed a modern, gender-neutral visual system built to work across clinical and digital contexts, without defaulting to sterile medical aesthetics or soft wellness clichés. The identity is grounded in scientific precision: bold typography, a data-inspired motif, and a deep blue palette chosen to signal trust and rigor. The result is a brand that reads as premium without performing exclusivity.

Website Design & Content

Savy designed and developed a custom digital presence that reflects the brand’s physician-led positioning and data-driven ethos. The site features SEO-optimized copy structured around a defined keyword strategy, a content architecture built for both traditional search and LLM-based visibility, and YMYL-compliant medical content aligned with E-E-A-T standards. Design decisions—from typography and color to layout hierarchy—were guided by Metriq Health’s brand guidelines to create an experience that feels clinically credible, warm, and premium without crossing into wellness-industry hype.

Go-to-Market Strategy

Savy delivered a comprehensive go-to-market strategy covering paid media, local SEO, content marketing, email sequences, and a physician referral network strategy. Paid advertising required its own compliance layer. Meta and Google restrict hormone therapy terms directly, so Savy built campaign architecture around adjacent intent—symptoms, lifestyle markers, and local search queries—paired with landing pages engineered to convert without triggering platform flags. Email flows were segmented from day one: separate sequences for prospective patients, active members, and the physician referral network, each calibrated to where that audience sits in the decision process.

Social Media Management & Blogging

Metriq Health’s content program is built to earn trust over time. We manage an ongoing editorial calendar spanning blog content targeting high-value keywords, social media that balances clinical credibility with accessibility, and email that segments across prospective patients and referring physicians. Every piece is produced against a strict brand and compliance standard and maintaisn the brand’s evidence-based voice.

Eileen Higham, PhD, Co-Founder & Chief Executive Officer | Metriq Health

“Working with Savy has been an extraordinary experience. What has impressed me most is their rare combination of creativity, strategic rigor, responsiveness, and genuine care. The team took the time to understand not only our services, but also our mission, our patients, and the deeper purpose behind Metriq Health. The quality of the work has been exceptional, and the process has been collaborative, organized, and incredibly responsive. I could not recommend Savy more highly.”