Sera Custom Integrators
Sera is the custom integrators branch of Bend’s Stereo Planet. They focus on seamless home automation solutions that unify home technology in sophisticated and innovative ways. Savy has a longstanding relationship with Stereo Planet, so when their team outlined the next evolution of the brand with Sera, Savy was there to help build it from the ground up.
VISIT WEBSITELogo Design
As a child company of Stereo Planet, it was important that Sera’s logo was complementary but could also stand on its own. Sera’s leadership team wanted something strong but with a luxury feel. They also liked the idea of integrating the brand name’s origins (from the root word “seraphim,” meaning an angelic being of light).
Our design team created a custom font that integrated unique iconography (and the iconic brand blue) in the S. The resulting logo is simple, clean, and timeless. And, as the client requested, it’s expensive-looking but approachable.
Website Design
Sera works with bespoke, whole-home automation systems and innovative home technologies. Its website needed to be as sleek, modern, and dynamic as these solutions. As an echo of the logo, the site also needed to communicate luxury. Our team left plenty of whitespace and intentionally integrated the brand’s stunning imagery, along with blue accents, to create an engaging and visually pleasing experience for clients.
The upper navigation was simple for user experience, with individual landing pages for each service. The Work page is an easy-to-search grid that showcases top projects for client inspiration. The ultimate goal, from the Team page to Home, was to communicate the brand’s expertise, story, and bespoke approach.
Merch
In addition to the website, Savy also designed and facilitated the creation of branded merchandise. This included shirts, sweaters, jackets, hats, and beanies for the Sera team to wear and represent their brand.
On-Site SEO & Copywriting
Sera’s SEO strategy needed to focus on high-end whole-home automation within Central Oregon. Brand storytelling was equally important, especially given Sera’s relationship to the iconic Stereo Planet, a Bend staple since the ‘80s. We integrated this storytelling throughout the site to establish the brand’s commitment to innovation, quality, and service.
The individual service pages and Process page helped to communicate brand value and expertise, as well as create actionable landing pages for potential clients to contact Sera’s team for a quote. By keeping the copy minimal and informative, we let their team’s performance speak for itself.
Ongoing Support
Concurrent with the website launch, Savy’s design and content teams began providing ongoing support services for Sera, which included organic social media and blog posts. Just as the website communicated Sera’s commitment to innovation and service, our ongoing services engaged with clients, told the brand story, and communicated value to potential clients.