Certain campaigns manage to cut through the noise, capturing hearts and dominating social feeds globally. What’s the secret sauce to their success? Let’s explore some standout examples of viral marketing that have set the internet ablaze and uncover the tactics that made them so share-worthy.

Examples of Viral Marketing

Gymshark’s Transformation Journey: Go Beyond Just Clothing

When Gymshark launched its “Change Your Life” campaign back in 2018, it did more than promote its athletic wear; it fostered a community. Encouraging followers to commit to a 66-day fitness challenge publicly, participants shared their progress using the hashtag #gymshark66. What made this an exceptional example of viral marketing was not just the incentives (like winning a year’s supply of Gymshark gear). It was also about the additional resources provided, including workout plans and habit trackers accessible through Gymshark’s app. 

The campaign capitalized on the momentum of New Year’s resolutions. This deeply engages users and creates a sense of community and accountability. The blend of personal storytelling with brand interaction turned individual achievements into collective inspiration. 

A Match Made in Marketing Heaven: Bumble and Amelia Dimoldenburg

In a strategic attempt to resonate with young, digitally savvy daters, Bumble collaborated with British YouTube sensation Amelia Dimoldenburg for its 2025 marketing initiative. Dimoldenburg, celebrated for her quirky humor in the “Chicken Shop Date” series, brought a mix of satire and authenticity to Bumble’s platform. Throughout the year, Bumble featured her in various playful videos in which she divulged her dating “golden rules,” shared flirty tips, and navigated the oft-comedic “ins and outs” of dating.

This partnership exemplified an effective viral marketing strategy by leveraging an influencer whose personality and style matched perfectly with the brand’s target demographic. The campaign’s light-hearted, relatable content easily garnered online praise. It highlights how an authentic connection between a brand and an influencer can lead to memorable, impactful marketing moments.

Pete Davidson x Reformation: Fashion Meets Playful Persona

Fashion brand Reformation knows how to stir a buzz. This is evidenced by its collaboration with comedian Pete Davidson in its “Official Boyfriend” campaign. Known for his humor and high-profile relationships, Davidson modeled “boyfriend”-sized clothing. This brought an element of fun and relatability to sustainable fashion. The campaign was sprinkled with self-aware humor, which resonated well with the audience, making sustainable choices appealing and trendy.

Interactive elements like TikTok challenges and playful calls to “apply” to find your official boyfriend from Reformation invited participation and shared experiences. Their approach, integrating cultural relevance with sustainability, showcased how brands could engage audiences beyond traditional advertising.

Wrapping It Up

These examples of viral marketing successfully merged brand identity with consumer experience, making content irresistibly share-worthy. Each campaign utilized humor and relatability, proving that when brands align their message effectively with their audience’s values and interests. 

Savy understands the dynamics of viral marketing. With our expertise, we can help your brand build campaigns that not only reach audiences, but resonate with them deeply. Whether through strategic influencer partnerships, engaging community challenges, or creative storytelling, we are here to elevate your marketing strategy. Engage us today, and let’s create your viral moment!