Blog

Helping your marketing stay “up with the times” is our M.O. Building your next high-performance website with a sleek user design and brand identity is how we do it. E-commerce is a powerful online tool to showcase your best products and services. Savy is an experienced team of content writers, website designers, and UX ninjas […]

Over the past few years, the evolution of social media has led to the current era of endless scrolling, information overload, and shrinking attention spans. At Savy, we’re asking the question — how can we leverage short-form content for our clients to boost their brand awareness and keep consumers engaged on social media? We’ve found

Savy is a Google Partner agency, a mark of the most reputable digital marketing brands. But what does this mean exactly?  It means our agency is vetted by one of the most influential entities in search! Google holds the keys to the kingdom for best practices in SEO. And as they say in the business,

Here today, gone tomorrow? Not the case with search engine optimization. This aspect of online marketing has much more staying power than a trend, and there are many reasons why that’s a good thing. But first, let’s start with why our SEO content writing services are important to our clients’ success.  Understanding the SEO Landscape

During the winter season, consumers are barraged with holiday ads on social media, television, YouTube, email, and pretty much everywhere they turn. To overcome commercial fatigue, brands must distinguish themselves by creating ads that resonate with their audience and stand out. Let’s explore a few ads that hit the mark and why they were successful. 

Say goodbye to the era of passive content consumption. As we step into marketing trends in 2024, the landscape is anticipating transformation. As a forward-thinking boutique agency, Savy helps our clients navigate and apply these trends. From interactive content and personalization, here are our front runners as we approach the New Year. First-Party Data is Here to Stay: Say Goodbye to the Cookie 🍪 First-party data makes its way to the front in 2024, as cookie-based ad strategies have fallen by the wayside. Chrome, Safari, and Firefox have all limited third-party cookies. While many marketers will lament this change, there […]

This time of year is jam-packed with seasonal messaging, sometimes to the chagrin of consumers still recovering from the barrage of Thanksgiving and fall activities. However, when done correctly, product or service promotions that align with specific times of the year can offer your brand a much-needed edge. In this blog, we’ll explain how to

Today’s consumers expect more than just pretty packaging from product brands regardless of their industry or audience. Companies are embracing meaningful sustainability practices to serve a changing consumer landscape that includes environmentally conscious customers. At Savy, we help clients with their sustainable marketing goals. Over the years, we’ve witnessed how brands can successfully make eco-friendly

We’re not going to lie to you. AI is getting scary, as in scary good at impersonating human behavior. Pioneering machines to be human-like is a Herculean feat that the world’s top minds are still perfecting. And we’ll leave it up to them to decide whether to embrace AI with open arms or build underground

Marketing analytics can feel like an abstract data storm. But, if you look closely enough, that data tells a story that brands can utilize for success. Understanding which metrics are important and how to use them to your advantage is a powerful tool for your business. At Savy, we regularly use analytics to help our