by Brenda Taulbee | Aug 21, 2019 | Blog
During the most recent U.S. recession, Mike Kappel found himself in a difficult position. He was a serial entrepreneur and the founder and CEO of Patriot Software Company. And he was running a failing business. In a 2018 Forbes article, Kappel recounts the lessons he... 
by Brenda Taulbee | Aug 14, 2019 | Blog
“They may forget what you said — but they will never forget how you made them feel.” —Carl W. Buehner What if a vending machine fail was the key to one of your brand’s most successful marketing campaigns? This is exactly what Orangina set out to accomplish with their... 
by Brenda Taulbee | Aug 7, 2019 | Blog
Imagine trying to learn a new language without studying its vocabulary. Worse yet: what if there was no way to study its vocabulary? You might be able to memorize specific phrases to achieve certain results, but would you understand what you were saying? Would you be... 
by Brenda Taulbee | Jul 24, 2019 | Blog
Imagine that you’re walking down a busy city street. As you near a bus station, the screen on the side of the shelter lights up. Its processor collects data from the cell phone in your pocket, greets you by name, and displays a personalized ad for your favorite brand... 
by Brenda Taulbee | Jul 17, 2019 | Blog
“Can you imagine a future with no websites?” This is the question introduced by David Bain, Founder and Host of Digital Marketing Radio, as part of a 2018 panel for SEMRush. For those of us who came up during the dot com boom, the knee jerk answer is a resounding no.... 
by Brenda Taulbee | Jul 10, 2019 | Blog
Anyone who hopped online to buy gear from outdoor recreation giant Patagonia on December 4th, 2017 was surprised by what they saw. Instead of colorful outdoor equipment and scenic vistas, the site featured a black background with white text. That text simply stated,... 