integrated campaign

Building an Agile and Integrated Campaign

With increasing technologies and skill sets, marketing teams now have multiple sub-teams to take care of various parts of a marketing campaign. This helps speed up the deliverables, but measuring performance and tracking data from each campaign takes time, as data is typically scattered across...

logo design agencies

Five Logo Design Elements of Global Agencies

Today's businesses operate in a saturated environment. A company might own a space today to find competitors popup in their space tomorrow. So, how do businesses create brands that stand out amidst the competition with a logo design that’s memorable and unique? Also, with one that...

online advertising and PPC for startups

Using Online Advertising and PPC for Startups

Online advertising includes paid search or PPC and paid media, which involves targeted, paid placement of ads or content, and is an essential part of any communications strategy, particularly useful for startups. Paid search may include the use of sponsored content, search ads, display ads,...

santa barbara web design savy

Data Doesn’t Sell, Stories Do. Just Ask Nike.

Presenting your audience with the features and benefits of your service is no longer enough to persuade them. In today’s world, businesses have myriad options for reaching potential consumers and sharing their commodities. However, we’re also competing with hundreds (or even thousands) of other people...

branding matters to social

Why Branding Matters Today in Social Media

During the past decade, social media's traffic and growth have outpaced many other things. While many of us spend chunks of our downtime on social media, we're not as often there searching for services. Facebook knows this, too. And to respond, Facebook recently rolled out...