Brand Disruption Isn’t All About Your Product

Brand Disruption Isn’t All About Your Product

Disruptive innovation isn’t a new concept. In fact, brand disruption is such a modern-day mainstay that, in many ways, it has become our singular goal. But as more and more companies compete to create the most revolutionary product, other opportunities for brand...
The Pre-Launch Website Checklist Your Startup Needs

The Pre-Launch Website Checklist Your Startup Needs

An effective website is the single most useful tool for any startup. I want to emphasize the word effective here. Not eye catching or aesthetically pleasing or cutting-edge. Effective. Successful. Useful. So how do you design a website that works as good as it looks?...