by Molly Esselstrom | Apr 1, 2020 | Blog
Social media is a necessary component of any brand’s marketing strategy. For some, it’s a necessary evil. For others, it’s the lifeblood of their brand voice. Whatever the case, communicating with your audience on social media is an art. So, how do you perfect this... by Christina Brown | Mar 31, 2020 | Blog, COVID
10-min 10-sec read, by Christina Brown In a short period, human and market behavior has undergone massive changes due to the rapid onset of COVID-19, or coronavirus. From running out of stock on staples to the closure of schools to cancellations of major international... 
by Molly Esselstrom | Mar 25, 2020 | Blog
Sometimes, looking in-depth at a specific brand can give us insight into the marketing field as a whole. In the case of Bowflex, its 30-year history showcases the changing marketing industry and, even, changing cultural norms. Marketing for wellness brands––any... 
by Christina Brown | Mar 20, 2020 | Blog, COVID
First of all, I and the entire Savy Agency team hope you and your loved ones are well. As you know, a global health crisis is impacting every single one of us. Our lives, our jobs, our kids’ schooling, our economy—our 12-month projections—are at a halt, except... 
by Molly Esselstrom | Mar 18, 2020 | Blog
Few things in the SEO space are stagnant. It seems as if once one system becomes the standard, another takes its place. Before, it was Google AdWords shaking up the industry. Now, it’s Google Guaranteed ads. So, what gives? Is this new system going to disrupt your... 
by Christina Brown | Mar 13, 2020 | Blog
Brands around the world are working to develop communication plans to respond to the Coronavirus, or COVID-19. As of this morning, schools across the country are temporally closing their doors while even more events announce their cancellations. Brands shouldn’t... 