Consumers run the brand landscape. They change the way they feel about your brand in a moment. And with the current rate of nearly 80% of brand consumers stating they interact with a brand or a product online before they ever step a real or digital foot in a store, today\u2019s top design and marketing agency teams can help serve the content consumers are looking for at the right time and place. So yes, micro-moments matter. But how do these moments work online? That\u2019s easy. Content. Consumers consume content online. These tools enable them to accomplish whatever it is they want at that moment\u2014a smile, a laugh, a piece of content or even a tool. Micro-moments require rethinking at the design and marketing agency level. It used to be that consumer interaction and engagement required a marketing agency to help brands first connect with consumers through a series of touch-points before ultimately leading to them a transaction. Today, it's speed tracked to a micro-moment, where design and marketing agency teams can first predict the need and then provide the content at the same time, in the same moment. What this does is make the brand valuable. It solves a need in a moment and provides for the next step and the step after at each stage in the customer journey. And thankfully, today design and marketing agencies have the tools necessary to see that insight, plan for those needs, be there, and provide the feedback loop internally to be there again the next time. It\u2019s a beautiful thing. Today\u2019s consumers have a smorgasbord of information Given their access to information, today's online consumers require brands to be ready at the moment they are. These are the moments where a consumer needs to do something, buy something, learn something or see more of something. These micro-moments now dominate the online landscape. Smart brands are there to solve a need at that moment. Through the use of content or tools, brands can identify micro-moments before they happen by understanding the environment conducive to those moments. What will someone need at this moment, what makes that moment happen, let's curate that environment, and boom. There\u2019s the moment. This type of thinking gives the design and marketing agency the chance to anticipate the conversation in advance. It\u2019s like showing up to the event with the right outfit vs. the underwear. Which one would you choose? Us, too. But it\u2019s not that simple. Brands must be quicker. Quicker than quick, really. Their event-readiness removes the consideration and evaluation phase of the journey. They\u2019re ready to go, and that preparation provides value that the next brand isn\u2019t providing. And that\u2019s indispensable. In fact, 30 percent of global consumers surveyed say they make belief-driven purchase decisions today more than they did three years ago. Beliefs feed decisions in today\u2019s landscape Today\u2019s consumers will, repeat, they will, buy from, switch from, avoid, or even in extremes, boycott your brand if you\u2019re not in their belief set. This is particularly true for the millennial buyer, the high earner buyer, and let\u2019s just go all-in, the global buyer, where half of world consumers today say they\u2019re belief driven. What does that mean? Belief driven-buyers comprise nearly half the consumers in the US. This means these consumers are connected to the brands they consume and have brand preference with them to buy, stay loyal to, and to defend. What can a design and marketing agency do? In today\u2019s micro-moment landscape, timing, relevance, and quality are everything. These perceptions influence brand perception in a way that\u2019s unprecedented in our times before. You search for what you need online. Your coworker does, too. And your mom, your best friend, and everyone in between. In fact, there are over 2 billion Google searches each day. And not only are these searches being made on-the-go, they\u2019re also being made more and more by mobile device. Mobile devices feed micro-moments When we\u2019re on the run, we have needs. We look up where we\u2019re going, the hours of the location we\u2019re visiting, the menu of where we\u2019re eating, and on and on. The job of today\u2019s design and marketing agency is to be there when that moment happens. The preparation required is to plan for the customer journey. This means getting to know your customer. What needs do they have, what steps will they take, and who will be involved alongside them? You\u2019ll then make this journey and plot the steps necessary to achieve the goal you\u2019re looking to accomplish as the best design and marketing agency. Considering the trend of belief driven consumers and the influence of micro-moments for a brand, the question we all must answer on a daily basis isn\u2019t whether the brands we manage will need to be ready, it\u2019s whether they will be. What do you think? Have we grossly simplified micro-moments in effort of telling this story about them. What's the best thing about marketing to today's global consumer online today? Tell us in the comments section below.