2018 is here, and with the New Year comes new trends. It\u2019s time to take a look at what worked and what didn\u2019t for your organization in 2017. Let's make room for the top 2018 digital marketing trends and web design trends of the coming year. Take a look into Savy\u2019s crystal ball and see what\u2019s rising in our 2018 digital marketing trends. 1. Video\u2014Especially YouTube\u2014Will Reign Marketing companies and business owners know it\u2019s getting harder to reach consumers through traditional avenues. The good news is that even though more Americans are cutting cable, there\u2019s an easy way to reach the consumers who watch TV, cut their cords, and don\u2019t even own a television set: online video. In 2015, 18 to 49 year-olds spent 4% less time watching TV\u2014but they spent 74% more time watching YouTube than the year before. YouTube has over a billion users. This is about one-third of all people on the web. Everyday, people view billions of YouTube videos. In an average month, 8 out of 10 18 to 49-year-olds watch YouTube. The average viewing session on mobile is now over 40 minutes. Reaching your audience where they\u2019re already consuming content is crucial to your brand, so we expect to see a significant increase in brands adding Google AdWords for Video to their existing campaigns. 2. Branded Photography Beats Generic We\u2019ve already warned you against generic stock photography in our 2017 preview. We expect to see businesses use more original, branded photography and commit to small photoshoots of their facility, team, and products to infuse their brands into their websites and social media content. Likewise, even employee photos are straying away from traditional headshots against flat backgrounds in favor of shots taken inside the office or in their natural lives. Ten years ago, the top selling picture for the search term \u201cwoman\u201d in Getty Image\u2019s stock photography library was a naked woman lying on a bed, gazing at the camera with a towel draped over. In 2017, the most purchased stock photo for the search term \u201cwoman\u201d in Getty Image\u2019s library is of a woman hiking alone in Banff National Park. That\u2019s because the second photo tells a story. 3. Target The Buyer\u2019s Full Journey Savvy marketers know that a sale isn\u2019t a single step. It\u2019s a journey. Rather than focusing only on the end of the sales funnel, marketers and businesses in 2018 should emphasize each step of the buyer\u2019s full journey. By managing separate campaigns geared toward building awareness, influencing consideration, and driving action, businesses can get a client\u2019s attention whether they\u2019ve never heard of you or they\u2019re on the fence about who they should work with. We expect to see more content driven, informative ads this year than ever before. 4. Strategic Content Will Drive Conversions Today\u2019s audiences are becoming more progressive all the time. As a result, they expect companies to be more authentic, transparent, and more helpful than before. The buckshot approach from earlier years that strives to sell to anyone within range will no longer succeed. That\u2019s why it\u2019s crucial to craft helpful and informative content for users. Posting less often, but more strategically, may be the secret ingredient you need to double your sales in the coming year. Content marketing is defined as \u201ca strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience\u2014and, ultimately, to drive profitable customer action.\u201d According to the Content Marketing Institute, it\u2019s the businesses who have consistent, strategic plans who succeed more than those who post as often as possible: 85% of the study\u2019s most successful organizations always or frequently deliver content consistently. What 2018 digital marketing trends and strategies do you expect to see more businesses adopt this year? What worked and what didn\u2019t in 2017 for you? Share with us in the comments below!