Experienced business owners and successful marketers understand that their communications and content must be relevant to the consumer for there to be any type of recognition or engagement. Until recently, content consisted of whitepapes, articles, or press releases in print form. Today, content begins at the website, then email, social media, online articles and releases, and online videos and webinars. The challenge we all face is understanding what are readers are searching for, where they are coming from and where they are going after their visit. Afterwards you can focus on getting your customers to engage.
Getting Your Customers to Engage
Step One: Integrate Your Efforts
Website | Blog | Facebook | Twitter | Linked In | YouTube | Affiliates | Etc…
First, determine what content should appear in each area. Some content may be best duplicated across mediums, such as posting blog posts on your social media, and linking them back into your post on your blog. But that same post or topic may not be necessary for an affiliate’s site, or a partners blog. Secondly, use analytics to find out what your audience thinks is important. Your website should be equipped with a Google Analytics feature that allows you to review your site’s traffics, what pages were inhabited and for how long on each page. Most social media platforms provide stats on impressions and feedback. A favorite of mine is Hootsuite. Within the Hootsuite platform you can actually use different feeds for several different social platforms within one dashboard. When you can get deep down in the traffic information, you can continue to improve your content.