Design Director

With more than 18 years of experience in creative direction, brand strategy, and integrated communications, Luisa brings an international perspective and a human-centered approach to every project. As a founding team member of Savy, she has helped shape brands and creative experiences for organizations across real estate, construction, education, tourism, and sustainability-focused sectors.

Luisa has a talent for getting to the heart of a brand—understanding its goals, values, and audiences and translating them into thoughtful, compelling visual identities and experiences. Her work spans brand strategy and identity, digital and print campaigns, websites, physical environments, photography, and integrated marketing.

Originally from Brazil, Luisa studied Communication and Advertising at Universidade Federal Fluminense in Rio de Janeiro and has continued to expand her expertise across design, UX, accessibility, brand strategy, digital marketing, and emerging creative technologies.

She believes the most rewarding part of creative work is turning ideas into meaningful experiences that connect people with organizations and the stories they have to tell. Always curious and evolving, Luisa brings strategic thinking, creativity, and a collaborative spirit to every project.