Brand Purpose: How Can You Tell If You Have It?
No brand is an island. Each is connected in a complicated nexus that interacts with people and culture in impactful ways. Brand purpose is how you moor yourself in this chaos. How your brand stays centered, relevant, and meaningful. Consumers are pickier than ever about purpose-driven brands. Don’t be the one left behind. Okay, so what’s the deal? If you understand what a brand is and you know what having a purpose means, you’ve probably got a good idea of what brand purpose is. However, the term is more complicated in practice than in theory. A brand purpose epitomizes […]